Social Communities Are Redefining the Customer Experience
Social Communities are redefining the customer experience and how businesses interact with their customer base by taking rewards programs, customer service and feedback to a whole new level. Onsite Social Communities shifts customer support and service to being part of the brand marketing mix.
Onsite Communities brings together the customer's voice with data from enterprise systems such as CRM. In addition to other benefits, engaging customers in community also drives transparency and openness - attributes that modern consumers increasingly expect.
In our days of information overload, many people are simplifying their lives to focus on their particular interests.
Creating a private social networking platform connects your loyal like-minded customer base in a single-focus environment, enabling them to exchange ideas and develop groups and ultimately strengthen your customer base.
Social Communities are a perfect platform in which to show your members your appreciation and dedication to serving them by offering members specials on purchases, service and financing all geared toward customer retention and satisfaction.
Companies with private social networks can experience better customer service, reduced customer complaints and even higher brand loyalty due to brand ambassador programs. Think of having a central place in which to read and understand your customers’ concerns, wants, needs and expectations.
As your community strengthens, your brand’s momentum becomes energized, resulting in increased word-of-mouth marketing and increased sales. The result is a powerful onsite socialcasting platform disseminating these interactions across the social and search spectrum.
Social networks also connect to events marketing allowing businesses their customers and event sponsors to manage their own profiles – including creating their own content, updating their company news and social media – which can all be administered with specified permissions tools. This “conglomerate”-style online network harnesses the power of multiple content writers which acts like a magnet to attract search back to your site.
Starting back in 2010 with the 2010 Olympics to the recent Canadian youth track and field championships, One Big Broadcast has been pioneering social media marketing by developing social communities and “real time events” marketing technology developed as part of their overall digital marketing platform technology.
Contact us to learn how we can create a custom platform tailored to your communities’ needs. Next: Social Community Benefits
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