Link building is an ever-evolving process that utilizes search engine algorithms to raise websites within search queues. Sites like Google and Bing have created advanced algorithms that now scan the internet looking for backlink profiles, giving websites the upper hand when they are endorsed organically rather than by dated developmental practices (see pay-per-click).

As a small-to-medium sized business it’s crucial to be ambitious, consistently creating quality content and increasing internet presence through social media engagement. Through these practices your business can build its reputation naturally while increasing its search rating to the first page of the engines.