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seo vancouver, seo in vancouver, vancouver search engine optimization, seo,

There was once an unfortunate trend with web sites. They were stuffed with awkward keywords and invisible text, with backdoor links deceiving readers with every click. They were aggressive with their spamming, securing high search engine rankings with paid advertisements and flooded indexes. Their information was weak, and their services were worse. 


This is no longer the case.


Organic SEO instead dominates the web, ushering in a new era of social media and a new way for the top SEO companies BC to provide data. 

 

seo companies bc

 

Organic SEO, explained simply, is a form of online marketing that gains search engine rankings naturally. Pages become recognized for user-friendly information, specialized keywords and careful link building. The point is not to merely purchase a high placement on Google, Bing or Yahoo. It’s instead to take advantage of automated SEO techniques and earn that placement. Content distribution is targeted and useful.

Readers are taking notice of this change, and now so are the top SEO companies. These social media platforms understand that black hat techniques are no longer warranted. Instead building sites with solid content and optimized keywords is essential. This gains search engine results and user trust.

An organic SEO company, like One Big Broadcast, provides businesses with ways to seamlessly weave their information into the Internet. Every post is defined by relevant data and is then integrated into networks, directories and more. This provides both local search engine optimization and worldwide results. 

And this is vital.

Exceed online with organic options. Choose SEO company services that reflect natural placement and effortless information.

Contact One Big Broadcast to learn more.

A local search is an effective search. This is a fact accepted by developers, designers and SEO optimization companies alike. The point of marketing is not to attract every possible demographic, extending resources to broad audiences and broader networks. Instead it’s to attract the demographics that actually matter.

These individuals are most often found locally.


seo company bc

Trying to connect with local clients can prove challenging, however. Many businesses are unaware of how to tailor their content. Niche networking baffles, and organic marketing seems impossible. 

There are certain local search engine optimization tips, though, that make this process both seamless and worthwhile.

Keyword Choice

The best social media platforms are often the most straightforward. Keyword choice demonstrates this, offering easy ways to raise rankings. Long-tail or short-tail keywords can now succeed, as long as they reflect a company's location. Used car dealership, for example, is an option typed often into search engines. It’s also an option that will leave a site buried under page after page of information. Used car dealership in Vancouver instead yields a more specific result. It's centralized and garners attention.

Social Integration

The importance of content can’t be denied. The importance of content distribution, though, can’t be forgotten. Link all materials to local directories and networks, like Google, Bing, Yelp or Biznik. Create SEO campaigns that directly target readers, saturating the sites they most often visit. This will ensure a stronger market response. 

Social Sharing

This is the age of social sharing, and companies must embrace that. Create the opportunity for inbound links on every page. Offer readers the chance to pin, post, tweet and hyperlink content by adding share buttons. These plug-ins, which represent popular sites like Facebook or Digg, automatically integrate information into networks. This effortlessly raises awareness and improves overall rankings, making it a favorite option of both local businesses and the top SEO companies.

Local search engine optimization is a vital component of online marketing. Individuals must employ these tips, along with automated SEO and organic marketing, to succeed.

Contact One Big Broadcast to learn more.

A Growth Hacking experiment with 1,000 of Canada’s Olympic Hopefuls

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(Posted on Apr 22, 2013 at 02:26AM )

OneBigBroadcast is largely a collection of cloud powered apps that can be easily moved around to suit any company’s marketing goals while infusing huge horsepower to deliver any digital message – with measured and tangible returns.

Simply put, close to 50% of folks that come to company web platforms are from searching some key phrase on Google. What’s more 45% of people start their Internet search using some kind of key phrase query. So search positioning is important – and according to the search experts – content creation is the way to get noticed.

So harness the power of 1,000 plus young people with the drive and enthusiasm to win via their own profiles using their own unique marketing tools  to connect to their own social networks – you’ve got amazing exposure to YO.ca…

 
YO goes live 

YO.ca Goes Live - After Spending Nearly a Century in the Shadows, the Royal Canadian Legion Goes Global and Captures the True Spirit of Community with State-of-the-Art Private, Socially Integrated Content Marketing Technology for All Participants of the Legion National Youth Track & Field Championships
 
Attracting visibility to any sporting event is paramount to its success and increasingly reliant on the synchronized use of multiple media outlets to execute promotional objectives and increase awareness of the event. 

OneBigBroadcast (OBB) is honored to deliver the world’s first private, socially integrated member portal to the athletes, their families, supporters and sponsors of the 2013 & 2014 Legion National Youth Track & Field Championships, to be held in Langley, British Columbia on August 7 – 13, 2013. Sanctioned and officiated by Athletics Canada, 1,000 young athletes 14 – 17 from across Canada will compete in the only national championships for this age demographic while accessing their own cloud powered social marketing tools.
 
Celebrated by athletes since its origin for its potential to enable young athletes to achieve their dreams, this event facilitates a truly once-in-a-lifetime experience for these young participants. Multiple-time track & field medalist Marie-Josée Le Jour of Quebec writes, “If it had not been for the Royal Canadian Legion Camp of 1994, I’m pretty sure my life would have turned out differently… I am so thankful to the Royal Canadian Legion for organizing such a quality event year after year,” captivating the magical allure of this competition to the many talented young athletes across Canada.
 
This 10-day national competition connects these talented athletes with top professional coaches in the first venue for Athletics Canada to view Canada’s cadre of recruits for its Olympic teams. “These championships are now considered the primary recruiting system for young Canadian men and women entering professional and Olympic sports,” comments Ted Stout, Senior Producer, Special Projects for YO.ca who represents the Royal Canadian Legion & Athletics Canada.

The OBB private social networking platform is a layer of applications integrated with its existing high performance content marketing platform. The ‘social connecting’ application layer will enable athletes to create their own profiles and share individual stories of their struggles and triumphs before, during and after the event with an array of personal social and SEO automation tools, while enabling centralized control over published content through the platform’s permissions management functions.


The personalized content developed by the participating athletes will be broadcasted through the athletes’ respective social media sites as well as to other Track & Field clubs globally, fostering community and awareness and ultimately enhancing the visibility of this important athletic event by increasing traffic to the Young Olympians website (YoungOlympians.ca and YO.ca).
 
YO.ca organizers have the unique ability to connect with global sporting clubs via SMS or email delivering event messages to sporting clubs back home or around the globe on their own time zone based on the athlete’s profile preferences. In addition to building awareness and support for some of the world’s most promising athletes, the platform’s social casting tools will be used to capture and broadcast the excitement of the annual Legion National Youth Track & Field Championships in real time. One Big Broadcast will be working in conjunction with Shaw Media and JoyTV (a Vision Network Channel) to execute joint communications, social casting and media for this event.  Sponsors will also have access to their own branded content marketing in addition to social automation tools to further enhance the visibility of their individual brands and the event.
 
“The YO.ca website has created the much needed connection to current and past participants in Club, Provincial and National Legion Track & Field Programs. A repository of alumni, stories, performances and achievements – achievements that reach to the heights of Olympic Games and Business/Community/Government  leaders. Coupled with the search and social casting capability of YO.ca the Legion National Youth Track & Field Championships will bring a whole new audience to the Championships and link athletes, coaches, officials, parents and fans across the globe. Building such a collective of Athletics/Track &Field enthusiasts provides great opportunities to engage, partner and deliver Athletics at a much higher and more effective way.”; Brian McCalder, President/CEO, BC Athletics. 


OneBigBroadcast is thrilled to have the opportunity to be involved in this noble competition, and for the chance to showcase both the incredible athletic talent and the generosity of The Royal Canadian Legion through this state-of-the-art private social networking platform.

OneBigBroadcast (a Vancouver BC Canada company) is an all-in-one content creation and marketing platform with layers of applications that simplify all things web combined with synchronized applications that automate social media news delivery and enhance Search Engine Optimization (SEO), ultimately boosting website traffic and sales by increasing online visibility. The latest addition to OBB’s cutting edge suite of functions includes new tools for the emerging area of social E-commerce and harnessing the power of enterprise content marketing and management.     www.OneBigBroadcast.com

The Royal Canadian Legion is one of Canada's largest non-profit charitable service organizations.  In addition to the Legion's vast community philanthropic and volunteer service, their unwavering dedication to youth leadership and development dates back to the end of the Second World War.  The enduring near-century legacy of the National Championships is a testament to the Legion’s dedication to training and mentoring Canada's future young Olympians.     www.Legion.ca

Recognizing the Goals of Online Marketing

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(Posted on Apr 2, 2013 at 05:42PM by Lee Byard)

Every company--from a major conglomerate to a fledgling enterprise to every local operation in between--has goals. Profits must be increased; reputations must be earned; and a brand must be quickly inserted into the public consciousness. These are the common expectations.

Applying those expectation to a social strategy, however, doesn't often occur. Web sites, blogs and other mediums are instead hastily put together. They lack planning. They lack strategy.

And they fail.

Utilizing the Internet for marketing only works when a company clearly defines itself and its goals.


Every business wants to succeed. Not every business tries to succeed online, however. Carving out a niche is considered too difficult and search engine marketing is ignored.

This is a mistake.

It’s also, however, one that can be easily rectified. 

Before starting a social campaign companies must recognize their goals: 

What services should be offered online?
What demographics should be targeted?
How will a brand be promoted?
What networks, forums and other mediums should be utilized?
What will the company voice be?
 
Answering these questions is essential, sparing users the frustration of poorly designed sites and limited traffic. Understand what needs to be done and then chart out a way to do it. Randomly spinning together data and images will only serve as a waste of time (and a waste of patience).

Click here to read the original article.

Contact One Big Broadcast to learn more about social goals and strategizing.

The Penguin Initiative: Google and Online Marketing

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(Posted on Apr 2, 2013 at 05:30PM by Lee Byard)

It’s an easy deception: flooding a site with back-links, filling every post with unrelated  extensions. Companies take advantage of their rivals’ popularity, siphoning traffic and search engine rankings. Inbound links shape each blog and dominate the front pages of Google.

This is the current state of many SEO strategies.

It’s no longer, however, the future of marketing.... because the Penguin program is fighting back.



Photo courtesy of Flickr.com

Google Penguin is an analytics tool. It’s meant to examine each site for excessive back-linking, penalizing the top contenders with lowered rankings. 

The purpose of this is to curtail engine manipulation, forcing each page to rely on the merits of its content rather than extensions. A high profile can no longer be gained through false-positives and irrelevant linking. Optimized information, images and videos are instead needed.

And every company must take note of this. 

A social presence is no longer defined by back-links. Instead relevant data is required, as well as full integration. Google’s Penguin program continues to develop new ways to defend against black-hat tactics (it will eventually cast its algorithm net over keyword stuffing, cloaking and more). SEO will have to change to meet these new standards.

Click here to read the original article.

Contact One Big Broadcast to learn more about a Penguin friendly strategy.

Online Marketing is All A-Twitter

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(Posted on Mar 23, 2013 at 05:56PM by Lee Byard)

Twitter just had a birthday... but it’s online marketers who are celebrating.

In 2006 Twitter made its debut, targeting users with a unique Short-Message-Service (SMS) interface. It was a simple site with a simpler intention: micro-blogging.

The impact was immediate. It’s also on-going.



As of 2013:

Twitter has 200 million active users.
400 million Tweets are posted each day.
750 of those Tweets are posted each second.
The average Twitter account boasts, at least, 27 followers.
Over 60% of those followers are part of the much lauded 18 to 34 age bracket.

These numbers are undeniable... especially to online marketers.

Twitter’s arrival signaled a shift in social media. That shift is still prevalent today, with companies taking advantage of the micro-blog format and reaching a wide range of consumers. Brands are developed through consistent posting; services are effortlessly promoted; and loyal followers tweet and re-tweet information, naturally generating sales and interest. This is an organic process that works.

And it’s an essential part of any online marketing strategy.

Click here to read the original article.

Contact One Big Broadcast to learn more about Twitter and ways to properly integrate it.

An Analytical View of Online Marketing

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(Posted on Mar 23, 2013 at 05:46PM by Lee Byard)

Marketing ploys are only as relevant as the profits they generate. This is the simple truth of advertising--whether in the real world or online. A campaign isn’t clever if it doesn’t yield results. It’s instead a collection of empty words and unfulfilled promises. 

Excelling at online marketing, therefore, requires more than interesting content or crowd-pleasing pictures. It instead requires an understanding of consumers and their viewing patterns.

Analysis is needed.



Analytics is the process of measuring data. Applying that process to online marketing allows companies to better tailor their services and social strategies. This is achieved through tracking all available channels, such as: web sites, forums, networks, inbound links and more. Traffic patterns are examined in real time, with businesses noting which information attracts consumers and which venues most appeal.

The value of this is instant access to the public. Every online marketing campaign can be better defined by what consumers want--shifting content toward niche networks, gaining higher engine rankings through relevant back-linking, deploying posts at key hours and more. 

Analyzing traffic patterns and conversions helps companies avoid costly mistakes. Time is no longer diverted to low-grade sites or communities. Instead every marketing technique matters.

And this is the difference between a successful idea and a forgotten one.

Click here to read the original article.

Contact One Big Broadcast to learn more about analytics. 

The value of online marketing is undeniable. Users are forever flocking to their computers, browsing the latest network posts and site updates.

There are times, however, when those same users rely on their smartphones for information, scanning their favorite pages while on-the-go. 

And this makes a mobile marketing campaign essential for every company.


A mobile marketing campaign provides users with scalable content, automatically deploying information and tracking traffic patterns for better customization. Too often, however, do companies ignore this notion, thinking that a SEO-heavy online strategy is enough.

It’s not.

Instead it’s estimated that:

77% of users prefer researching from their phones instead of their desktops.
55% of users admit to relying on their phones to research in-store ads or promotions.
25% of users regularly visit web sites and networks from their phones.
17% of users consistently purchase items based on data they find on their phones.

Recognizing these statistics is essential, helping to grow every business and develop mobile marketing campaigns that will appeal to consumers. 

Click here to read the original article.

Contact One Big Broadcast to learn more about mobile marketing.

The Local Advantage: Optimizing Searches for Stronger Marketing

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(Posted on Mar 21, 2013 at 02:26PM by Lee Byard)

There’s a philosophy shared among companies: market to everyone and reap the rewards. Broad demographics are targeted; networks are flooded; and endless variations of the same keyword are shoved into every page. The intention is to attract a global audience.

That intention rarely succeeds, however. Instead it alienates potential customers and buries content within a wealth of competitive posts. 

This is a poor marketing strategy. A local one is needed.


 

Optimizing content for local searches is a way to find relevant consumers and increase sales. Every page should be organically embedded with SEO techniques, targeting city or country markets. The point is not to address the entire World Wide Web. It’s instead to find users who are looking specifically for a service or product--and these users are more likely to keep their searches centered at home.

Local optimization sometimes proves confusing. Companies aren’t certain how to tailor their web sites, blogs or social networks to niche markets. Integrating SEO and SEM principles isn’t difficult, however. There are simple techniques to try, such as: utilizing Google maps, joining local search directories (like Yelp, Merchant Circle and similar options), optimizing titles and meta tags, using relevant keywords and more.

The purpose of a localized search is to draw quality consumers. Any worthwhile marketing campaign must choose this option to increase visibility and sales.

Click here to read the original article.

Contact One Big Broadcast to learn more about an optimized local search program.

The Hashtag Principle: Online Marketing Trends

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(Posted on Mar 20, 2013 at 05:41PM by Lee Byard)

Facebook is a social giant: its audience ever-growing and its potential without limit. Every day sees new users and accounts, all centered around an idea of easy communication. It is the most powerful online network.

It’s soon, however, poised to become one of the most powerful search providers--because Facebook, if industry rumors are to be believed, is developing a hashtag system.




Hashtags are common among social networks. They’re used to promote specific ideas or thoughts, with the number sign (#) attached to them to increase visibility. They allow users to quickly seek out information, providing a more consumer-based form of searching.

Facebook hasn’t relied on them. In 2013, however, it might. 

A new system is being developed, incorporating the hashtag principle into this network... and online marketing will never be the same.

Individuals wishing to promote themselves on Facebook will now have greater access to consumers. No longer limited by their company pages, they can instead insert themselves into user-searches and monitor postings that mention them or their products. Managing a brand’s image becomes far simpler when businesses can view social postings as well as professional ones. 

This strengthens every company’s online strategy, developing social marketing and achieving better analytics. Hashtags provide direct sources to consumer opinions. This will allow every business to redefine their content to better reflect those opinions.

Facebook will soon be more than a network. It will instead be a line of communication between companies and clients.

Click here to read the original article.

Contact One Big Broadcast to learn more about full Facebook integration.
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