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The Importance of Web Design In SEO

(Posted on Jun 16, 2013 at 07:46AM by Lee Byard)

Search Engine Optimization is far more than a collection of keywords and integrated blogs. Instead it’s the ability to create sites that are fully accessible, with engines examining overall appearance and pagination. The design is just as relevant as the content, and every online marketing company now recognizes the importance of proper page building.

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Embedding sites with SEO once involved back-links and search terms. Now, however, the process is evolving. Top web design marketing companies are beginning to understand the need to optimize the core of every page.

Provide Access

Every site must be linked to search engines, directories and indexes. The best web design companies in BC and beyond know to grant total access to these options, linking all meta tags and text files. HTML sitemaps and image-stamps are also used to increase visibility online or on mobile devices.

Utilize URL Structures

URLs represent the easiest ways to capture search engine attention. Choose localized domains to increase traffic. Take advantage of keywords with descriptive page names and subfolders. Write each extension in the same format to ensure a consistent site design as well. 

Remove Duplicated Content

Users often assume that repeating the same text will raise their rankings within search engines. This is a mistake. Web crawlers are now tailored to seek out duplicated content, penalizing it as a black-hat technique. Rankings are automatically lowered, with sites flagged as counterproductive to reader needs. Design every post, therefore, to be unique. Rewrite all material to ensure total accessibility.

Contact One Big Broadcast to learn more about SEO design techniques. 

Google is a marketing powerhouse. Every SEO firm recognizes this, shaping content to organic keywords and analytics, trying to capture top page rankings with every post. 

This is a worthwhile strategy. It’s not, however, the only strategy. 

seo company bcInstead there are alternative engines to consider, each providing ways for the best web design companies in BC and beyond to generate traffic.

Google is not, despite what so many users believe, the only search engine available. Instead there are niche options. These represent specialized searches, indexing obscure information and low-competition keywords. They provide ways for the top web design marketing companies to reach local traffic and specialty services, without having to battle for Google supremacy. Their reach is less expansive but it is more detailed. This makes them undeniably valuable.

Consider options like:

Duck Duck Go
The Internet Archive

By utilizing alternative engines, an online marketing company can better define itself, claiming higher page positions and dominating relevant searches.

Contact One Big Broadcast to learn more about this social strategy.

The Importance Of SEO Case Studies

(Posted on Jun 16, 2013 at 07:18AM by Lee Byard)

Finding the right online marketing company should be a simple task. Each one, after all, swears to have SEO experience, guaranteeing high search engine rankings and steady traffic. 

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This is an easy promise to make. It’s not, however, an easy promise to keep. Many companies fail to deliver results, with their marketing techniques proving weak at every turn. They can’t succeed. Instead they merely waste time, patience and money.

How can users avoid this frustration? How can they find the best web design companies in BC and beyond? They must rely on case studies.

Before selecting a marketing company, users should be aware of that company’s past. Look for case studies. These are up-to-date examples of what a business can accomplish. They include testimonials, screen-captures, videos and even direct links to search engines and niche networks. They offer proof of SEO practices, explaining how results are earned and what they represent.

This is invaluable, separating the top web design marketing companies from secondhand options. Case studies allow users to make informed decisions, helping to streamline the selection process. No longer stumble from firm to firm. Discover experience and integrity instead.

One Big Broadcast, like other top BC web marketing companies, provides clients with access to a variety of studies. Contact us today to learn more.

The power of relevant content can’t be denied. Readers flock to fact-heavy pages, happily following every post they find. Information is not merely wanted. It's essential.

Without the proper distribution, however, that information will be ignored.

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The best social media platforms extend beyond company sites. They instead saturate the Internet, seeking out the forums readers visit most and layering page after page with data. This is known as content distribution and it is the cornerstone of any online strategy.

All posts must be linked to the web. Social media companies recognize this, building an extensive collection of networks, directories and blogs. This is the process of integration, automatically connecting materials to niche sites. First comes local search engine optimization to secure targeted users, blanketing markets like Yelp or LinkedIn. Worldwide optimization follows, helping to raise search engine rankings through venues like Facebook, Twitter or Pinterest. Using both of these options delivers strong results. 

Any business wishing to succeed must fully utilize content distribution principles. This is the only way to attract the right audience for the right service. 

Contact One Big Broadcast to learn more.

How To Find The Best SEO Optimization Company

(Posted on Jun 11, 2013 at 01:17PM by Lee Byard)

Search Engine Optimization is a common phrase. Companies flood their web sites with it, hoping to entice users with promises of keywords, indexing and content distribution. 

Most of these promises, however, are never kept. The services instead prove lacking.

One Big Broadcast and other top SEO companies seek to change this. They offer social media platforms that succeed, recognizing what users need to achieve total integration.

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On-Page Optimization

A web site is only as effective as its content. A SEO optimization company must, therefore, offer on-page techniques to redefine that content. This includes using relevant data to capture reader attention, as well as embedding carefully chosen keywords and HTML tags within every post. This increases search engine rankings and helps to secure traffic.

Off-Page Optimization

On-page techniques are vital. Extending organic SEO principles beyond each post, however, is just as important. Off-page principles include total social integration, bookmarking, link-building and media promotion. These SEO company services extend beyond individual sites. Instead they reach throughout the Internet and connect directly with readers.

The best SEO company is one that delivers results. One Big Broadcast and other organic search organizations understand this, which is why they promote a dynamic social strategy. On-page and off-page principles are utilized for every client. This ensures high rankings and captivated audiences.

Contact One Big Broadcast to learn more.

There was once an unfortunate trend with web sites. They were stuffed with awkward keywords and invisible text, with backdoor links deceiving readers with every click. They were aggressive with their spamming, securing high search engine rankings with paid advertisements and flooded indexes. Their information was weak, and their services were worse. 

This is no longer the case.

Organic SEO instead dominates the web, ushering in a new era of social media and a new way for the top SEO companies BC to provide data. 


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Organic SEO, explained simply, is a form of online marketing that gains search engine rankings naturally. Pages become recognized for user-friendly information, specialized keywords and careful link building. The point is not to merely purchase a high placement on Google, Bing or Yahoo. It’s instead to take advantage of automated SEO techniques and earn that placement. Content distribution is targeted and useful.

Readers are taking notice of this change, and now so are the top SEO companies. These social media platforms understand that black hat techniques are no longer warranted. Instead building sites with solid content and optimized keywords is essential. This gains search engine results and user trust.

An organic SEO company, like One Big Broadcast, provides businesses with ways to seamlessly weave their information into the Internet. Every post is defined by relevant data and is then integrated into networks, directories and more. This provides both local search engine optimization and worldwide results. 

And this is vital.

Exceed online with organic options. Choose SEO company services that reflect natural placement and effortless information.

Contact One Big Broadcast to learn more.

A local search is an effective search. This is a fact accepted by developers, designers and SEO optimization companies alike. The point of marketing is not to attract every possible demographic, extending resources to broad audiences and broader networks. Instead it’s to attract the demographics that actually matter.

These individuals are most often found locally.

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Trying to connect with local clients can prove challenging, however. Many businesses are unaware of how to tailor their content. Niche networking baffles, and organic marketing seems impossible. 

There are certain local search engine optimization tips, though, that make this process both seamless and worthwhile.

Keyword Choice

The best social media platforms are often the most straightforward. Keyword choice demonstrates this, offering easy ways to raise rankings. Long-tail or short-tail keywords can now succeed, as long as they reflect a company's location. Used car dealership, for example, is an option typed often into search engines. It’s also an option that will leave a site buried under page after page of information. Used car dealership in Vancouver instead yields a more specific result. It's centralized and garners attention.

Social Integration

The importance of content can’t be denied. The importance of content distribution, though, can’t be forgotten. Link all materials to local directories and networks, like Google, Bing, Yelp or Biznik. Create SEO campaigns that directly target readers, saturating the sites they most often visit. This will ensure a stronger market response. 

Social Sharing

This is the age of social sharing, and companies must embrace that. Create the opportunity for inbound links on every page. Offer readers the chance to pin, post, tweet and hyperlink content by adding share buttons. These plug-ins, which represent popular sites like Facebook or Digg, automatically integrate information into networks. This effortlessly raises awareness and improves overall rankings, making it a favorite option of both local businesses and the top SEO companies.

Local search engine optimization is a vital component of online marketing. Individuals must employ these tips, along with automated SEO and organic marketing, to succeed.

Contact One Big Broadcast to learn more.

A Growth Hacking experiment with 1,000 of Canada’s Olympic Hopefuls

(Posted on Apr 21, 2013 at 07:26PM )

OneBigBroadcast is largely a collection of cloud powered apps that can be easily moved around to suit any company’s marketing goals while infusing huge horsepower to deliver any digital message – with measured and tangible returns.

Simply put, close to 50% of folks that come to company web platforms are from searching some key phrase on Google. What’s more 45% of people start their Internet search using some kind of key phrase query. So search positioning is important – and according to the search experts – content creation is the way to get noticed.

So harness the power of 1,000 plus young people with the drive and enthusiasm to win via their own profiles using their own unique marketing tools  to connect to their own social networks – you’ve got amazing exposure to YO.ca…

YO goes live 

YO.ca Goes Live - After Spending Nearly a Century in the Shadows, the Royal Canadian Legion Goes Global and Captures the True Spirit of Community with State-of-the-Art Private, Socially Integrated Content Marketing Technology for All Participants of the Legion National Youth Track & Field Championships
Attracting visibility to any sporting event is paramount to its success and increasingly reliant on the synchronized use of multiple media outlets to execute promotional objectives and increase awareness of the event. 

OneBigBroadcast (OBB) is honored to deliver the world’s first private, socially integrated member portal to the athletes, their families, supporters and sponsors of the 2013 & 2014 Legion National Youth Track & Field Championships, to be held in Langley, British Columbia on August 7 – 13, 2013. Sanctioned and officiated by Athletics Canada, 1,000 young athletes 14 – 17 from across Canada will compete in the only national championships for this age demographic while accessing their own cloud powered social marketing tools.
Celebrated by athletes since its origin for its potential to enable young athletes to achieve their dreams, this event facilitates a truly once-in-a-lifetime experience for these young participants. Multiple-time track & field medalist Marie-Josée Le Jour of Quebec writes, “If it had not been for the Royal Canadian Legion Camp of 1994, I’m pretty sure my life would have turned out differently… I am so thankful to the Royal Canadian Legion for organizing such a quality event year after year,” captivating the magical allure of this competition to the many talented young athletes across Canada.
This 10-day national competition connects these talented athletes with top professional coaches in the first venue for Athletics Canada to view Canada’s cadre of recruits for its Olympic teams. “These championships are now considered the primary recruiting system for young Canadian men and women entering professional and Olympic sports,” comments Ted Stout, Senior Producer, Special Projects for YO.ca who represents the Royal Canadian Legion & Athletics Canada.

The OBB private social networking platform is a layer of applications integrated with its existing high performance content marketing platform. The ‘social connecting’ application layer will enable athletes to create their own profiles and share individual stories of their struggles and triumphs before, during and after the event with an array of personal social and SEO automation tools, while enabling centralized control over published content through the platform’s permissions management functions.

The personalized content developed by the participating athletes will be broadcasted through the athletes’ respective social media sites as well as to other Track & Field clubs globally, fostering community and awareness and ultimately enhancing the visibility of this important athletic event by increasing traffic to the Young Olympians website (YoungOlympians.ca and YO.ca).
YO.ca organizers have the unique ability to connect with global sporting clubs via SMS or email delivering event messages to sporting clubs back home or around the globe on their own time zone based on the athlete’s profile preferences. In addition to building awareness and support for some of the world’s most promising athletes, the platform’s social casting tools will be used to capture and broadcast the excitement of the annual Legion National Youth Track & Field Championships in real time. One Big Broadcast will be working in conjunction with Shaw Media and JoyTV (a Vision Network Channel) to execute joint communications, social casting and media for this event.  Sponsors will also have access to their own branded content marketing in addition to social automation tools to further enhance the visibility of their individual brands and the event.
“The YO.ca website has created the much needed connection to current and past participants in Club, Provincial and National Legion Track & Field Programs. A repository of alumni, stories, performances and achievements – achievements that reach to the heights of Olympic Games and Business/Community/Government  leaders. Coupled with the search and social casting capability of YO.ca the Legion National Youth Track & Field Championships will bring a whole new audience to the Championships and link athletes, coaches, officials, parents and fans across the globe. Building such a collective of Athletics/Track &Field enthusiasts provides great opportunities to engage, partner and deliver Athletics at a much higher and more effective way.”; Brian McCalder, President/CEO, BC Athletics. 

OneBigBroadcast is thrilled to have the opportunity to be involved in this noble competition, and for the chance to showcase both the incredible athletic talent and the generosity of The Royal Canadian Legion through this state-of-the-art private social networking platform.

OneBigBroadcast (a Vancouver BC Canada company) is an all-in-one content creation and marketing platform with layers of applications that simplify all things web combined with synchronized applications that automate social media news delivery and enhance Search Engine Optimization (SEO), ultimately boosting website traffic and sales by increasing online visibility. The latest addition to OBB’s cutting edge suite of functions includes new tools for the emerging area of social E-commerce and harnessing the power of enterprise content marketing and management.     www.OneBigBroadcast.com

The Royal Canadian Legion is one of Canada's largest non-profit charitable service organizations.  In addition to the Legion's vast community philanthropic and volunteer service, their unwavering dedication to youth leadership and development dates back to the end of the Second World War.  The enduring near-century legacy of the National Championships is a testament to the Legion’s dedication to training and mentoring Canada's future young Olympians.     www.Legion.ca

Recognizing the Goals of Online Marketing

(Posted on Apr 2, 2013 at 10:42AM by Lee Byard)

Every company--from a major conglomerate to a fledgling enterprise to every local operation in between--has goals. Profits must be increased; reputations must be earned; and a brand must be quickly inserted into the public consciousness. These are the common expectations.

Applying those expectation to a social strategy, however, doesn't often occur. Web sites, blogs and other mediums are instead hastily put together. They lack planning. They lack strategy.

And they fail.

Utilizing the Internet for marketing only works when a company clearly defines itself and its goals.

Every business wants to succeed. Not every business tries to succeed online, however. Carving out a niche is considered too difficult and search engine marketing is ignored.

This is a mistake.

It’s also, however, one that can be easily rectified. 

Before starting a social campaign companies must recognize their goals: 

What services should be offered online?
What demographics should be targeted?
How will a brand be promoted?
What networks, forums and other mediums should be utilized?
What will the company voice be?
Answering these questions is essential, sparing users the frustration of poorly designed sites and limited traffic. Understand what needs to be done and then chart out a way to do it. Randomly spinning together data and images will only serve as a waste of time (and a waste of patience).

Click here to read the original article.

Contact One Big Broadcast to learn more about social goals and strategizing.

The Penguin Initiative: Google and Online Marketing

(Posted on Apr 2, 2013 at 10:30AM by Lee Byard)

It’s an easy deception: flooding a site with back-links, filling every post with unrelated  extensions. Companies take advantage of their rivals’ popularity, siphoning traffic and search engine rankings. Inbound links shape each blog and dominate the front pages of Google.

This is the current state of many SEO strategies.

It’s no longer, however, the future of marketing.... because the Penguin program is fighting back.

Photo courtesy of Flickr.com

Google Penguin is an analytics tool. It’s meant to examine each site for excessive back-linking, penalizing the top contenders with lowered rankings. 

The purpose of this is to curtail engine manipulation, forcing each page to rely on the merits of its content rather than extensions. A high profile can no longer be gained through false-positives and irrelevant linking. Optimized information, images and videos are instead needed.

And every company must take note of this. 

A social presence is no longer defined by back-links. Instead relevant data is required, as well as full integration. Google’s Penguin program continues to develop new ways to defend against black-hat tactics (it will eventually cast its algorithm net over keyword stuffing, cloaking and more). SEO will have to change to meet these new standards.

Click here to read the original article.

Contact One Big Broadcast to learn more about a Penguin friendly strategy.
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