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Changing the Game for Event and Sports Marketing

(Posted on Jan 3, 2014 at 10:37PM )
For IMMEDIATE RELEASE: 8 December, Richmond, BC, Canada

BC Athletics (BCA) Recognizes OneBigBroadcast’s (OBB) Sports Marketing and Event Coordination Platform As Key Management Tool to Achieve BCA Mission.
The OneBigBroadcast Platform will be deployed during 2014 across six flagship events for BCA, implementing the OBB Event Management tool kit, Search & Social Media to the events, making them visible through real time video streaming across all of British Columbia and Canada .

At the annual BCA Awards Dinner held 7th of December, The Legion National Youth Track & Field Championships and OneBigBroadcast (OBB) were awarded the Executive of the Year Award for event design, management and execution, including the application of the OBB members Social Media platform and event management tools.

Brian McCalder, President and CEO of BC Athletics had this to say in presenting his award:

“Executive of the Year,” BC Athletics Annual Awards Program September 7, 2013
“The Legion National Youth Track & Field Championships are a window into the future Canadian Championship and Olympic Games Athletics Teams. To stage the Canadian Championship requires the coordination of national, provincial and local organizations, sponsors and volunteers.  To successfully present the Championships and keep all of the moving parts in order requires a Local Arrangements/Host Organization that has a vision, commitment and delivers.  

“Such was the case for the 2013 LAC of the Legion National Youth Track & Field Championships.  It was for the first time in the history of the Championships lead by the Ladies Auxiliary – BC/Yukon Command.  The LAC not only raised almost 1.12 million dollars in Cash and Value-In-Kind support but brought the Championships to the people of Canada through a Social Media and grassroots campaign using a new Event Management Content Creation and Capture platform from OneBigBroadcast, a WebStager Company.  

“The platform and tools included archiving the events through a mentored team of Videographers, aged 13-17, and social bloggers reaching across Canada and to a global audience of young aspiring Olympians from Brazil, Russia, India, China and the European Union countries.  The Championships reconnected Alumni and friends of this 73 year old event, opening a new chapter in the storied history of the Legion involvement with Track & Field in Canada.”

OneBigBroadcast.com’s Sports Marketing Platform combines layers of applications and social media marketing tools to raise visibility for any event while enhancing sponsor value through massive distribution and exposure.  A key component is a unique community portal where fans, athletes and sponsors have access to their own private member-only profiles, social marketing tools, blogs, and galleries to report their own event experiences and share their own stories and experiences. Each individual can connect directly via special programs to their own social networks sharing their own views of the event on a every level: individual, team, friends and family, and the world in general. The combined community attracts massive visibility from a fan’s or community perspective. While delivering content the event becomes a continuous online production. Watch events transpire live and immerse yourself in the experience of other members. Become a part of the Celebration community and share in a new movement of social networking and technology.

Another key component used to report on the event in real time and raise sponsor value are the social casting tools used by the event’s exclusive social casting team. This layer of content distribution spans the event while social casting team’s photographers, videographers, bloggers and reporters are covering the event from a multi faceted perspective in areas of the even only they have access. The platform is used to schedule content, display images, video and blogs while special mobile applications report on event details such as official results or delays in venues. The social casting team has the ability to create event content pages in seconds due to the platform’s intuitive design. As venues change or new perspective’s arise content containing video, images or any other content can be created for immediate display or scheduled for viewing by the public or private community.  

By harnessing social media marketing tools from a central dashboard the event’s web site becomes the focal point and distribution portal for massive content thanks to the social casting team, meanwhile the community portal builds an active community for years to come.
In a deeper data experience behind the scenes are analytics applications and big data appliances all focused on delivering rich data beyond what any other application platform can deliver.

Combined the platform delivers the most current information to enhance fan and sponsor value. Community members combined with the social casting team are the stars of an exclusive online production, all working behind the scenes to create the ultimate social experience for any event.

BC/Athletics is the British Columbia Officiating organization for B.C. Track & Field, Road Running, Cross Country, Race Walking and Marathons, coordinating over 700 events in a given year.  BC Athletics is a member of the Athletics Canada consortium of provincial-wide sports officiating bodies in Canada. www.bcathletics.org

The Royal Canadian Legion is one of Canada's largest non-profit charitable service organizations. In addition to the Legion's vast community philanthropic and volunteer service, their unwavering dedication to youth leadership and development dates back to the 1920s. The enduring near-century legacy of the National Championships is a testament to the Legion’s dedication to training and mentoring Canada's future young Olympians. www.Legion.ca

At OneBigBroadcast.com we strongly believe that “THE MEDIUM IS STILL THE MESSAGE” and that the dynamics of message and event are now more entwined than ever before.

We are an automated content marketing platform that from a single management console combines easy to use, intuitively designed second generation content management, mobile site creation and management, social media marketing tools, SEO automation processes, social ecommerce, private member communities combined with layers of enhanced marketing applications designed to streamline the traditional time consuming tasks of running today’s complicated Internet presence. Combined the platform delivers the most current information to enhance fan and sponsor value. Community members combined with the social casting team are the stars of an exclusive online production, working behind the scenes to create the ultimate social experience for any event.  Our clients use us to reach around the world to tell their stories, and build communities of interest and exchange. www.ONEBIGBROADCAST.COM

OBB is Replacing the Experience Economy with the Enlightenment Economy
Where Content is the Fuel and Social is the Flame

View in PDF Format http://onebigbroadcast.com/upload/pdf/BC_Athletics_Recognizes_OneBigBroadcast_TBSrev02_V2.pdf

What Is Responsive Web Design?

(Posted on Dec 1, 2013 at 08:28AM by Lee Byard)

seo vancouverThis is the age of total access. Users are now streaming data from their laptops, smartphones and tablets. Every screen is flooded with organic content and Vancouver SEO strategies. Choosing responsive layouts is, therefore, essential.

A responsive layout is when a site favors a fluid grid, instantly resizing itself to any screen. It adapts text, images and links as needed, and it effortlessly adjusts to new servers.

This proves essential for digital marketing in Vancouver. Every site must be optimized for all mediums - from computer monitors to tablets. There are countless devices that can now access the Internet, and BC vendors must appease them all.

One Big Broadcast will show them how. Our Mobile Simulator allows every page to be read with ease, keeping customers in the data loop wherever they go. 

Contact us today to learn more!

Ignore SEO Companies That Promise The Impossible

(Posted on Dec 1, 2013 at 08:20AM by Lee Byard)

seo vancouverThere are countless marketing firms in Vancouver. Each of these firms wants your business, offering SEO tactics and design incentives. They each claim to be the best, and they each promise success.

Some, however, promise a success that simply can’t exist - the immediate domination of Google, Bing and other search engines.

When considering SEO firms in Vancouver, remember that the results won’t be instantaneous. Climbing through indexes takes time. Developing social strategies isn’t easy, and building a comprehensive collection of tags and keywords requires patience. This is not a fast process. It needs consistent posts and steady efforts.

Avoid any digital marketing firm that tells you otherwise.

One Big Broadcast understands how optimization and integration work - and we’ll share our Vancouver SEO strategies with you. Our promise isn’t one of impossible speeda, but instead of quality. Contact us today to learn more.

Avoid Flash Files For Total Optimization

(Posted on Dec 1, 2013 at 08:12AM by Lee Byard)

seo vancouverFlash files are common. They blend text and images together, streaming them through a series of vectors and bitmaps. The result is something dynamic.

It’s also something that undermines Vancouver SEO.

Do not generate important content through Flash. Search engines are unable to properly catalogue or index these files, confused by the special characters and geometric primitives. This promises weak optimization, and digital marketing in Vancouver becomes impossible.

Flash programs must be used sparingly. Use them as complements, not completions. This is the only way to web design for Vancouver customers, offering them straightforward HTML and occasional animations.

Contact One Big Broadcast to learn more.

Avoid Excessive HTML While Designing Vancouver Sites

(Posted on Dec 1, 2013 at 08:06AM by Lee Byard)

seo vancouverSize really does matter, especially when promoting Vancouver SEO.

HyperText Markup Language, known more commonly as HTML, is a vital component of web design. Through it every page can be transformed with a blend of text, images and typefaces.

Most BC businesses utilize this method, wanting to optimize their sites with a search-engine friendly style. Too often, however, do these same businesses forget that less truly is more.

An excess of HTML undermines digital marketing in Vancouver. Endless italics, underlines and URL encodings prove difficult to index. Web crawlers can’t properly translate the data and so they ignore it entirely. Pages are left unread and unranked.

It’s recommended, therefore, to use HTML sparingly. Don’t flood the text with tricks and techniques. Keep the ratio between special characters and content instead balanced. All posts should be organic and fact-heavy. Weave in markups carefully to achieve the best results.

To learn more about web designing in Vancouver contact One Big Broadcast.

Why Does SERP Matter To Vancouver Businesses

(Posted on Nov 24, 2013 at 07:22AM by Lee Byard)

vancouver seoOffering superior service isn’t enough to succeed online. Achieving a high SERP rating is also essential.

Digital marketing in Vancouver revolves around the idea of attracting strong search rankings. Why is this so important?

69% of all online users choose results found on the first page of their search engines. 40% of those individuals will only consider using the top three listed links, ignoring other sites entirely. Having a high SERP position guarantees more customers and more sales.

One Big Broadcast wants to help you gain both. Contact us today to learn more about SERP and how our Vancouver SEO tactics will rocket you to the top of Google, Bing and more.

vancouver seoThe Internet is filled with abbreviations. This is a shorthand culture, with entire paragraphs reduced to acronyms and slang. It’s a new language and BC businesses have to master it.

What's the first phrase they need to translate? SERP.

The Search Engine Results Page - more commonly called SERP - reflects a site’s ranking in social hubs like Google or Bing. It’s a series of algorithms and web crawler notations, with all content scanned for SEO reliability and every word defined by three components:

User Popularity

How often do users look for this specific product or service? Sites with broad appeal often fare better than their niche market siblings. This is due to the influx of searches and keyword combinations. Engines catalogue consumer preferences and adjust their rankings accordingly.

Organic Search

Is the text relevant? Will web spiders find a series of backdoor links and keyword strings or will they instead find optimized content? Sites with organic information will see dramatic increases in both rankings and popularity. Engines are now rewarding user-focused pages and actively encourage better - more dynamic - results.

Links and Listings

Are on-site links sponsored (either through affiliations or pay-per-click campaigns)? This is the least favorable option for both search engines and users, and often sites will be penalized for using it. Paid listings harken back to the early days of marketing and show a disregard for modern (white-hat) techniques.

SERP is the most important online abbreviation - because it represents a site’s success. One Big Broadcast understands this, which is why we utilize all available Vancouver SEO strategies to gain higher rankings and stronger results.

To learn how contact us today!

Creating Navigable SEO Sites

(Posted on Nov 24, 2013 at 06:59AM by Lee Byard)

vancouver seoA site that’s unorganized is a site that’s ignored.

Readers demand simplicity. All information must be easily, and neatly, presented. Navigation is key, and BC businesses who lack scannable pages will often find themselves losing customers and sales alike.

The design of a site is just as important as the content. Consider these One Big Broadcast suggestions to redefine your online style:

Employ text links
Use customized navigation buttons
Rely on image maps
Choose drop-down menus or site maps
Place pages under appropriate categories
Create uniform internal links

These elements transform every site from tedious to streamlined. Utilize them for superior digital marketing in Vancouver and to earn customer trust.

Contact One Big Broadcast for other design tips!

Making SEO Content Reader Friendly

(Posted on Nov 24, 2013 at 06:53AM by Lee Byard)

vancouver seoThe need for keywords and optimized content is essential. Successful sites attract web crawlers through persistent, and relevant, postings.

If those postings prove too difficult to read, however, then search engines will be the only ones to see them. Consumers will stay away.

Digital marketing in Vancouver requires simplicity. Optimized sites must be easy to read and easier to scan. This is a 140 character culture. Information must be paired down.

One Big Broadcast understands this, which is why we employ Vancouver SEO design tactics that allow users to quickly, and efficiently, find the information they need. We utilize elements like:

Short, content-rich paragraphs
Bulleted lists
Sans serif fonts for the mobile market
Headings and subheadings
Uniform fonts and alignments

Web designing for a Vancouver audience is necessary for local vendors. Target your customers through strong content and pleasant formatting. One Big Broadcast will show you how. Contact us today to learn more!

Web Design and Vancouver SEO

(Posted on Nov 17, 2013 at 06:35AM by Lee Byard)

seo vancouverA complicated site is an unpopular site. Consumers demand streamlined information and friendly interfaces. They want simple coding that adapts to computers, tablets and mobile browsers, allowing them to search with ease.

One Big Broadcast recognizes this trend toward minimalism, which is why we offer web design tips for Vancouver businesses. Create a site that is optimized for local searches and targeted results:

  • Utilize clean codes that are easily scanned by search bots to increase rankings.

  • Unify images and content with meta tags, title tags, headers and more.

  • Choose accessible HTML.

  • Build consistent URLs.

  • Avoid Flash effects to simplify navigation.

Using these suggestions strengthens digital marketing in Vancouver, providing BC vendors with the content they need and the style their customers expect.

Contact One Big Broadcast to learn more about web design strategies.

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