Content Marketing platforms are the new way of connecting everything

RackSpace Commands Best Cloud Provider Spot by Forrester Research.

(Posted on Jun 4, 2013 at 10:32AM )
SEO Automation Platform with Rackspace.After reading about this it seemed like a great idea that our SEO Automation Platform is using RackSpace!

A recent article in talks about RackSpace and Forrester:

Rackspace finds place as one of the Best Cloud Provider by Forrester Research Inc.

"Rackspace attain highest scores among eight (8) other contenders in planned enhancements and third party eco-system areas."

Today’s Internet service is way important. When it comes to a company’s Internet presence although it seems that a web site can be created by just about anyone and there are providers galore, when a web site goes dark it is almost as  bad back in the day when phone service went out.

Years ago (and still today) phone companies created systems that became known as ‘telephone quality’ meaning that a phone company’s systems carrying telephone calls had so many redundancies and were built so well that they just didn’t fail. If systems did fail there were backups that auto switched over so the end use never knew there were issues and the phone service stayed up.

In many ways our SEO Automation Platforms are like this. We run on a strong cloud powered platform like RackSpace – in fact the best according to Forrester. Our layers of applications are thousands of applications all working together to deliver measurable results. That’s why our overall content marketing platforms are so effective.

Today phones have switched to the Internet and cloud service is the way to go. Using a cloud means software as a service for applications that were once unheard of but the most important thing about cloud is the speed of updates. As your vendor comes up with new features – those features become part of  the fabric of new ways of running your business.

It’s no mistake that OneBigBroadcast’s SEO Automation Platform needs to run on a platform that stays up all the time. Companies that use our platform depend on it for powering their search position, auto inventories, ecommerce to food production and communication with food producers.

We are proud to have based the development of our Content Marketing  Platforms and our SEO Automation Tools on a great platform like RackSpace.

SEO Automation Platforms and Content Marketing Platform’s Role in The New Creative Economy.

(Posted on May 31, 2013 at 06:27AM )
“The only way to do great work is to love what you do.”

Steve Jobs

The above statement is the opening quote for an article in Forbes Magazine called ‘The Management Revolution That's Already Happening’

The article points out what I agree has already happened to the business landscape – but most people are unaware of it and still floundering around – the 20th Century style of business is out the window. We’ve proven that manufacturing goods off shore have destroyed business’ ability to be innovative and achieve nothing but cheap products that have damaged the economy.

Social platforms have turned the tables on business allowing consumers to openly and easily communicate with each other and dictate their ultimate buying decisions while at the same time traditional media is taking a back seat to new forms of communication like the Internet and mobile.

The old economy is giving way to the new creative economy where innovation, fast moving markets and pioneering of new products and services is the norm. We see it all around us and its being adopted fast.

What excites me about this new economy is that companies large and small are going to have to turn to SEO automation platforms like OneBigBroadcast to manage, schedule and launch and measure the effectiveness of their new campaigns on an on going basis  to keep up and pull ahead the rest of the companies coming up with new products in this exciting new creative economy.

Viva the Creative Economy!

Do You Showroom - Attracting Your Online Customer

(Posted on Mar 22, 2013 at 11:23AM by Peter Spring)
Mobile phones a big factor in show rooming behaviourShowrooming by definition is when a shopper physically visits a bricks and mortar retail store to check out a product, and then purchases the product online from home at a lower cost. Fewer than 10% of ‘Showroom Shoppers’ buy from the same ‘bricks and mortar’ website. How can a bricks and mortar retailer survive when they are losing more than 90% of committed shoppers?
Retailers possess a wide variety of new tools available to engage potential customers and build relationships. Such relationships can be established through a social media strategy. By listening to the customer through data metrics, successful retailers can provide custom tailored offers through instant couponing (QR Codes, SMS and email messaging). All of this can be automated resulting in increased sales at higher margins. A key benefit to an effective implementation is customer retention and loyalty. Price is not the sole purchase criteria for all customers. Creditability, warranties, and product bundling are all factors that influence customer behavior. Customers need a reason to stay engaged.
A well-executed social media engagement program can build loyalty through online communities. Many retailers have challenges creating content. An effective social community will create content through customer involvement. When customers are engaged with you they are not listening to your competition. By measuring online activity, successful retailers will know which topics are of interest. Imagine the positive results if you knew what made each customer tick. Engaged customers are loyal customers.
Bricks and mortar retailers need to fight back. Old methods are delivering ‘free customers, to online sites. Platforms such as provide the tools from content creation to data metrics to guide retailers to successful strategies to drive revenue and bottom line results.  Today’s technology has changed customer behavior forever. This paradigm shift provides opportunity for some, yet creates chaos for others. All successful retailers will use data metrics to understand what customers want. This is the new reality.

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