OBBAuto: Creating Communities That Drive Commerce


As an auto dealer, your online efforts must attract and engage consumers, enabling you to easily convert them from leads to sales. But how do you approach this online? For auto dealers, we’ve found that search engine optimization (SEO) and search engine marketing (SEM) outstrip all other digital marketing strategies by a wide margin. Indeed, recent studies have shown that organic search is responsible for more than half[1][2] of all search results, and that click-through rates for organic search are as high as 94%[3]. Further, we’ve found that content marketing enhances the customer experience and facilitates conversion. And when content is delivered through blogs and virtual communities, we’ve seen not only deeper consumer engagement and higher conversion rates, but a dramatic increase in search engine rankings as well.

As an auto dealer, your online efforts must attract and engage consumers, enabling you to easily convert them from leads to sales. But how do you approach this online? For auto dealers, we’ve found that search engine optimization (SEO) and search engine marketing (SEM) outstrip all other digital marketing strategies by a wide margin. Indeed, recent studies have shown that organic search is responsible for more than half[1][2] of all search results, and that click-through rates for organic search are as high as 94%[3]. Further, we’ve found that content marketing enhances the customer experience and facilitates conversion. And when content is delivered through blogs and virtual communities, we’ve seen not only deeper consumer engagement and higher conversion rates, but a dramatic increase in search engine rankings as well.
 
But you’re either not a digital marketer, and/or don’t have time to be one, as is the case with most of our clients. So, drawing upon our hands-on experience marketing auto-dealerships and our in-house talent for creating disruptive digital marketing technologies, we’ve developed OneBigBroadcast, a revolutionary inbound marketing platform that will help you develop a strong digital presence, dominate local search results, attract and engage leads and customers, and ultimately increase your sales.
 
OneBigBroadcast is a blogging content management system (CMS) that consolidates blogging, SEO, online broadcasting, online community creation, and social media scheduling/ distribution tools, so that your branded blogs enjoy maximum visibility. To distribute targeted marketing messages, we’ve integrated a One Click Blog Message Distribution function, for simplicity. And for the busy dealership, we’ve automated content distribution across your blogs, so you can set your preferred content parameters and watch each day as your blogs grow (with no further input from you required). And as your blogs grow in number and size, your search rankings will increase.

 
So will traffic to your site. Drive those still considering a purchase into your very own private, branded social network. Our CMS makes creating and maintaining one simple. Share product offerings, exclusive benefits, and other targeted messages to these members, with a few keystrokes. And know that as you are building this immersive user purchasing experience, you are enhancing your search visibility as well.

We’ve created an efficient, easy-to-use, and simple to maintain system that will ensure you exceed your marketing and sales goals. Our platform allows you to:

·         Easily create blogs for both your website/microsite and for the members of your staff to expand your dealership’s reach. These blogs, as backlinked webpages populated with relevant content (either automatically or manually) will increase your search engine rankings. And each blog is equipped with digital marketing applications (such as automated content distribution and social media tools) that turn everyone on staff into a digital marketer with just a few keystrokes. will dramatically improve your search engine rankings.
·         Develop virtual communities for consumers to engage with your brand pre- and post-sale. Equipped with the same SEO tools and digital marketing applications as the blogs, these online communities will further enhance your search engine rankings, engage existing and prospective customers, and drive traffic to your dealership.
·         Distribute event-based marketing content in real-time to all of your blogs (and other digital assets). Our in-house bloggers (or your in-house marketing team) in attendance, can promote your event through your blogs to drive traffic to your landing pages.  You can also build a unique microsite for your event with our Event Microsite Generator.
·         Track social media mentions on Facebook, Twitter and Instagram in real-time, and populate your blogs with content including the hashtags of your choice, through our Hashtag App.
·         Turn each sale into an ongoing marketing tool with our Photo Testimonial App, which instantly uploads photos taken at the point of sale to your branded blogs.
Our platform utilizes both responsive design and adaptive delivery methods to ensure your brand gets the online recognition it deserves. Harnessing full-on imagination, we create the WOW factor that gets your users coming back again and again. Bottom line: the more content you create and distribute through our blog platform, the higher your search rankings, consumer engagement, leads generated, and sales are going to be.



[1] Zeckman, Ashley, “Organic Search Accounts for Up to 64% of Website Traffic [STUDY],” Search Engine Watch. Written July 11, 2014. Retrieved November 2, 2014.
[2] Lee Jessica, “Organic Search Drives 51% of Traffic to Websites [Study],” Search Engine Watch. Written September 4, 2014. Retrieved November 2, 2014.
[3] Goodwin, Danny, “Organic vs. Paid Search Results: Organic Wins 94% of Time,” Search Engine Watch. Written August 23, 2012. Retrieved November 2, 2014.
 
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