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Being so focused on online marketing we get caught up in our virtual world that we often get boxed in by the bits of information streaming across the world wide web.
 
Think about it! This is a staggering number! Imagine with just over 5 percent of total sales being made online it makes one think of all the opportunities that still lie ahead for us.
 
This makes finding ways to take digital marketing mobile an incredibly important and the conduit to make this happen is the Smartphone. The traditional PC market of notebooks and desk-based units is expected to decline 7.6 percent in 2013 (see Table 1). This is not a temporary trend induced by a more austere economic environment; it is a reflection of a long-term change in user behavior.
 
Beginning in 2013, ultramobiles will help offset this decline, so that sales of traditional PCs and ultramobiles combined show a 3.5 percent decline in 2013.
 
Here are some statistics that that makes the case for the urgency to develop the technology to make this a reality.


Worldwide Devices Shipments by Segment (Thousands of Units)

Device Type

2012

2013

2014

2017

PC (Desk-Based and Notebook)

341,263

315,229

302,315

271,612

Ultramobile

9,822

23,592

38,687

96,350

Tablet

116,113

197,202

265,731

467,951

Mobile Phone

1,746,176

1,875,774

1,949,722

2,128,871

Total

2,213,373

2,411,796

2,556,455

2,964,783

Source: Gartner (April 2013)

Tablets are seeing aggressive price erosion and Smartphones are also becoming more affordable, driving adoption in emerging markets and the prepay segment in mature markets. Of the 1.875 billion mobile phones to be sold in 2013, 1 billion units will be smartphones, compared with 675 million units in 2012.
 
It is said the the trend towards smartphones and tablets will have much wider implications than hardware displacement. Software and chipset architecture are also impacted by this shift as consumers embrace apps and personal cloud.
 
As it all stands today mobile provides us with the means and the greatest opportunities and it will be interesting to see how we develop the ways and how this will all unfold in 2014 and the coming years.


By William Cosgrove


 

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