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Study: Instagram Is The fastest Growing Social Network, Top Brand Engagement up 350% Since Last year.

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(Posted on Nov 1, 2013 at 06:45AM by William Cosgrove)

Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company Simply Measured.  A new report from Simply Measured shows that brand engagement and interaction is also thriving on the photo-based social network with 71% of top brands now participating. Brand adoption of Instagram is now rivaling Google+ and Pinterest that have 73% adoption and 74% adoption respectively.

Growth-Instagram

One of the exciting stats from the report is the fact that the number of active brands  is growing (55% more brands using the network than last year) as well as the overall engagement. The entanglement metrics (likes and comments) have jumped 350% since last year. Currently 99% of the engagement is currently coming from image likes.

Engagement-InstagramThe focus on brands engaging their audience has grown as well over the past year. Top brands are posting more content each month with 47% posting 11-50+ times a month:

Frequently-Instagram

An interesting fact is that many users are liking brand images for the content – not the filter/creative treatment. Only  30% of brand posts were filtered, a number that was down 12% from last year.

Filters-Instagram

Additionally hashtags are widely used by brands. 83% of brand posts post include hashtags, and 97% of active brands now are using hashtags.

Want the free full report? Head over to Simply Measured to download.
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