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Subject: Boomers Dive Into Social Media
(Posted on Aug 21, 2013 at 06:30PM ) Tags:
They may be the last age group to join in, but you can no longer say that baby boomers and seniors aren’t embracing technology.
In the past four years, the percentage of people age 65 and older who say they use social-networking sites tripled to 43%, from 13% in 2009, according to a recent survey by thePew Research Center.

And 60% of 50- to 64-year-olds said they are on a social-networking site, according to the survey, which asked 1,895 adult Internet users about their online practices.

Those figures still pale in comparison to younger Americans: 89% of people aged 18 to 29 said they use social-networking sites, as did 78% of 30- to 49-year-olds.


And it’s not as though the survey’s findings reveal an obsession for social-media among older folks. Yes, a good portion of mature Americans are online and they’re using Facebook—but that’s about it in terms of social media.

“To the extent that people in that 65-and-up group are using social-networking sites, almost all of them use Facebook. Very, very few of them use something in addition to that,” said Aaron Smith, a senior researcher at Pew Research Center and a co-author of the report.

They’re joining in greater numbers “for the same reasons everyone else is getting on it,” Smith said. “Connections to the people they care about, whether those are family members or other loved ones, as well as to people who share similar interests, similar hobbies.”

The embrace of social media often is driven by one’s friends and family joining.

“Generally, when we ask people why they don’t go online or why they don’t have a cellphone, it’s a perceived lack of relevance. That idea that, ‘this is a waste of time, there’s nothing here of value to me,’” Smith said (he added that, for some others, there might be financial or physical limitations).

“That’s particularly true for people who have lived perfectly happy, successful and fulfilling lives for decades without a lot of this stuff,” he said.

The question posed to survey respondents was: “Do you ever use the Internet to use a social-networking site like Facebook, LinkedIn or Google Plus?” (In previous iterations of the 8-year-old survey, the question included MySpace and Friendster. Remember those?)

The survey also found that Twitter is not yet a go-to site among older folks. The survey found that just 5% of people aged 65 and up said they use Twitter, as did 13% of 50- to 64-year-olds, 17% of 30- to 49-year-olds and 30% of 18- to 29-year-olds.

Job seeker? Facebook alone won’t cut it

If you’re a boomer job seeker, using Facebook is not enough to overcome some employers’ perception that older workers are not tech savvy.

Abby Kohut, a career consultant and author, said she urges job seekers to demonstrate that they’re up-to-date on technology.
By Andrea Coombes

DealerNet Services
Subject: The Five Types Of Social Media Complainers [Infographic]
(Posted on Aug 18, 2013 at 03:27AM ) Tags:
Social media plays a critical role in protecting both brand equity and customer loyalty. More and more consumers are using social media to interact with brands; yet most customer complaints, questions, and comments remain unanswered by those brands.

This infographic identifies five different types of complainers and how you can help them.
By Blue

DealerNet Services


Subject: Pew: Social Networking Usage By Age
(Posted on Aug 16, 2013 at 12:08PM ) Tags:
The Pew Internet and American Life Project has released a study that looks at the usage of social networking by age group.

This isn’t the first time this kind of study has been done but this one has two things going for it. The first is that it is current. The second is that it comes from Pew, which we have found to be one of the truly unbiased research outfits in the market. Current and not being spun as some kind of PR is appealing to us.

First, a look at overall use of social networking by age.
Picture
 
With 72% of overall Internet users using social networking sites it appears as if social media has truly arrived. But to whom? As one might guess, the younger the age the greater the saturation of social media use. But the spike in use of older age groups is interesting for sure. As marketers it’s critical to not assume that social media is just for the youngsters. That’s a mistake that no marketer should make these days.

Now let’s take a look at Twitter.

 
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by FRANK REED
Overall adoption seems low at 18% but considering the nature of Twitter, how it works and the ‘learning curve’ around it it may have a lower ceiling just by its very nature. Of course, with Twitter supposedly driving so much news these days that is a little scary since not everyone is using it to report and gather data so the potential for elitism is high. That gets compounded further with the bulk of Twitter users falling into the 18-29 age range.

Once again, is this data shocking? Not at all but it’s important to grasp who is using social networking so that it may be applied appropriately by marketers and others who are looking to reach specific groups with their message.

Were you surprised by these numbers? If so, what make you look twice? If not, what do you make of the findings?
By Frank Reed

DealerNet Services
Subject: Why Social Integration? The World Is Changing-Everything is connected
(Posted on Aug 16, 2013 at 08:20AM ) Tags:
Everything IS Connected: 
The world is changing. Marketing is no longer defined by lip-service promotions. Instead consumers are flocking to the Internet, seeking information about their favorite brands and products. They want the immediacy of networking; they want the ease of web site posts; they want instant communication. 
 
And they’re willing to give their loyalties (as well as their dollars) to companies that offer these things through social integration.

 
 Social Integration and Business: Connected 
Social integration is the process of linking media forms to the Internet. It’s meant to increase a brand’s reputation, as well as subtly promote specific products or events.
 
It’s also connected to the way individuals shop. 
 
Consumers are now spending their time--and their money--online. They’re seeking out company web sites, utilizing social media as a way to learn and buy. It’s estimated that:
 
71% of users rely on online information for all of their purchasing.
 
79% of users seek out company social accounts (like Facebook or Twitter) to receive updates and incentives.
 
81% of active social media users favor companies and products found in their networks.
 
70% of active social media users do the majority of their shopping online.
 
The statistics are startling--if only because they can no longer be ignored. 
 
Social integration is linked to consumer awareness. Companies that embrace networking, blogging and more become part of an ever-expanding circle of accounts. They are connected directly to the demographics they need, bringing traffic to their sites and sparking profits every quarter.
 
A business that isn’t integrated is a business that’s losing money. One Big Broadcast helps to earn those dollars back.

 Social Integration: What One Big Broadcast Offers 

One Big Broadcast is a social media platform developed with propietary technology. It delivers complete social integration through techniques like:
 
Scheduled Content
IMGY Galleries
Private Communities
Company Profiles
SEO-focused Blogging
And More
 
The purpose of these tools is to fully embrace the power of social media. Relevant content is offered to networks and engines, dominating searches. Niche marketing, along with mobile options, attracts targeted audiences. A site is fully connected to the Internet... and that allows it to be fully connected to users.
 
One Big Broadcast pushes brands to the forefront of social media, integrating them into the consciousness--and posting preferences--of consumers. Its cloud-powered console brings companies and clients together. 
 
And this is essential.
 
Contact One Big Broadcast today to discover the media connection.

DealerNet Services
Subject: Blogging- Become A Social Media Destination Resort
(Posted on Aug 14, 2013 at 05:40AM ) Tags:

If you are not hosting a blog on your website start one. If you are not posting relevant information and blogs to draw in potential customers do it.
 

Bring the traffic to you and become a destination resort for updates and information so you can reap the benefits and attention that this personal form of content marketing is commanding.


Blogging is like having your own newsreel that provides a direct channel of communication between you and your potential customers.

 

When you communicate with and encourage people to get to know you as well as your business (A name and a face they can related to), your relationship with them becomes more personal and makes you more credible.


Since starting the blog on my Company website traffic has shot up over 2800 percent per month and people are spending time there. Also on our Facebook Page for our Foundation, Funlicoma Foundation, by just finding and posting interesting articles on different subjects draws hundreds of readers per week.


This astounding increase led me to do some research on how blogs ranked in terms of overall Content Marketing.


I found that Studies show that over two thirds of consumers will spend the time to read content on a subject they’re interested in. And blogs and articles that contain images get 94% more views.

 

Blog content is one of the benchmarks by which success in Social Media is tracked. Blogging can also improve your search ranking. Based on a Wishpond Infographic put out this year, companies that blog have 434% more indexed pages and see 55% more traffic to their sites.

 

Blogging is a main component of content marketing and provides many benefits– including increased traffic and visibility and SEO optimization. A company blog is also an effective form of inbound marketing.

 

Blogging is highly beneficial when it comes to improving your social presence. In fact, according to Wishbone, interesting content is one of the top three reasons consumers follow brands on social media.

 

Blogging is cost effective with time being the only real cost. Make your Social presence today and become a part of this social phenomenon mainstream and become a Social Media Destination Resort and you will have customers coming to you.

Written by Bill Cosgrove
DealerNet Services

Subject: Should You Invest In Free Givaways?
(Posted on Aug 13, 2013 at 09:17AM ) Tags:
So how smart is it for small businesses to invest in giveaways especially when their profits are already wafer thin and they’re struggling with their marketing strategies? The answer is of course yes! Giveaways are a worthwhile investment and go a long way in not only building better relationships with your existing customers but also comes in handy in making new clients.

Almost all small businesses are heavily dependent on their returning customers which constitute their 80% sales. Following are some of the reasons which make free giveaways a worthwhile investment for small businesses.

Customer retention

Customer retention is of utmost importance for wholesale suppliers since their business largely depends on a few big clients. In an industry where clients are hard to come by, wholesale traders must do whatever it takes to retain their existing customers since, as mentioned earlier, they are their primary source of revenue. Giveaways go a long way in showing just how much you value your special customers. Customers too in return feel the obligation of staying committed in their dealings with you and do not look for other suppliers.

Building better relationships

There is no better way of building trust and developing stronger relationships with your customers than via free giveaways. They are the best possible way to appreciate your valued clients and show them just how much they mean to you. Giving presents as such is a good practice and should be a norm because it literally spells out just how much the customer means to the company.

Free marketing

Before you give anything away, you should make sure that all of your giveaways bear the logo of your company. Giveaways with company logos and trademarks offer long lasting, cheap marketing for both your business and your product as well.

If, as an example, you have given away a paperweight to your client, you can be sure that it would do more than just weigh papers down! A desk, office accessory that your client puts on his office table is there for everybody he meets, greets in his office. So in that sense, you are not only reaching out to your client only but also to those who are your client is reaching out to.

Because of these and many other reasons, I believe this season every small business must invest in free giveaways.
Written by Robert.

DealerNet Services
Subject: Social Media: The Most Economical Yet effective Marketing Tool
(Posted on Aug 13, 2013 at 07:48AM ) Tags:
We all know that social media is huge today. People just can’t live without sharing what they feel or displaying what they wear. It’s all sociology from one perspective but it can also mean marketing to a few from another perspective. It is a common fact that where there is sugar there will be the bees. Similarly whenever there are huge concentrations of people, the marketer and advertisers are always there to make use of such situations and struggling to sell products or gain a good brand reputation.

Customer retention is by far the most effective way through which a business may gain prosperity and customer retention could only be possible when the people are repeatedly reminded of a brand or a shop or by simply infusing in them a desire to feel the need of anything which the company might be selling. With the advent of social media or to be more precise, when the social networking became the life of the people around the globe, viewership at a specific portal started increasing. Since all that a good TV channel needs is ratings to attract advertisers, here at social networking websites all was already set. People are frequently logging in and out of websites like Facebook, uploading pictures to get comments and statuses to tell their friends what they are going through.

The high concentration of people gathering around the social networking websites provides the traders with the cheapest form of marketing possible. The best part is that the add is displayed on various places and even if the user ignores the advertisement the people around the user may notice the availability of a new item at a some celebrated store and might hasten to buy it before someone else from the community buys. The desire to stand unique among the rest is experienced by everyone and it is this very desire which the traders may cash even when they are trading for wholesale products.

It is an open secret that nearly everyone uses Facebook, Twitter, LinkedIn, Instagram etc. these days. People even prefer to buy cell phones supporting applications which may lead them straight and in as less time as possible to their cyber wall where they post all their statuses or tweets or whatever they want to post. So naturally potential customers are always there looking for ways and means to get a better bargain in the market, searching for some better way to defeat that big competitor who usually gets all the customers due to his high quality yet economical products. Here is where the wholesale traders can actually seal a good deal and earn major profits if only they can post their advertisement, which is always facilitated by such websites.

Social media has by far, revolutionized marketing in every way imaginable. Advertising in now cheaper, effective and result oriented and many businesses are gaining the upper hand in the markets just by a little but careful investment on the social media. What people need to do is to concentrate on social media for advertising their products as compared to getting involved in other expensive, less effective means of advertising.
Written by Robert.
DealerNet Services
Subject: What Is Google Plus And Why Should I Join Another Social Platform?
(Posted on Aug 12, 2013 at 09:11AM ) Tags:
In the web industry, we need to spend a lot of time researching and keeping up with the constant change in order to provide relevant and sound advice to our customers.

Our customers are typically small to medium businesses who often don’t have the time to engage on any social media, but one of the questions I’m being increasingly asked is what is Google Plus?

We’ve all seen the gradual change within Google towards better quality content being a key search factor, along with the growing influence of social media on search, but to put it bluntly, Google Plus has the potential to permanently change the search landscape.

If you and your business aren't actively engaged on Google Plus, you are placing your business at risk!

A study by SearchMetrics earlier this year (you will need to register to download thestudy) showed that social signals such as “Likes” etc correlated very closely to search rankings, and that Google +1s more so than Facebook and Twitter. Correlation isn’t necessarily causation, but recent comments by Matt Cutts and a Google blogannouncing “in depth” articles show that Google Plus participation is going to be vital to gain and maintain rankings.

So, what is Google Plus and how do I use it?

If I had to summarise my thoughts on Google Plus, it would be that I came for the SEO benefits, but stayed for the huge amount of valuable and relevant of information that is shared, the standard of discussion and the willingness of most members to help out and contribute.

Google Plus is different to other social media, in my experience it is less prone to bad behaviour, and experienced members give freely of their time. Discussion topics can we wide ranging, I've been caught up in discussions on music, poetry, westies (as in dogs, via one of the very many "communities"), as well as my core interests of web design, digital marketing and social media.

While I’ve had a Google Plus profile for quite some time I’ve only been actively engaging for the last few months. So instead of me trying to explain it all, I’ll link to some excellent articles by Martin Shirvington, an outstanding authority on Google Plus amongst many other things and someone who will engage with you and help you make the most of this platform. (Make sure your first connection on G+ is Martin)

“If you think Google Plus is just another social site, you are in for a big surprise. What has been created is, put simply, a phenomenal tool for human communication, and much more. But it takes you to experience it, embrace it and ‘get it’ before this realisation really comes.”- Martin Shirvington 


Martin Shervington

Marketing, Psychology & Google+ InsightsWhat is Google Plus? A Complete User Guide. (Videos and Blog)

Article resources (including additional videos)


  1. The Ultimate Guide to Google Plus Posts
  2. The Ultimate Guide to Google Circles
  3. The Ultimate Guide to Google Hangouts
  4. Complete Guide to Google Plus Pages for Brands and Businesses
  5. Complete Guide to Google Plus Communities
  6. Complete Guide to Google Local
  7. How to use Google Plus with Google Adwords
  8. Complete Guide to your YouTube Channel
  9. Google Authorship and Social SEO
  10. Search Engine Optimization (SEO), using Google Plus
So don't delay, create your account on Google Plus today, I look forward to seeing you there.
BY CHRIS SUTTON

DealerNet Services
Subject: Marketing Operations Management & Strategic Alignment
(Posted on Aug 11, 2013 at 04:38PM ) Tags:
Every once in a while I stop for a moment and consider just how radically different marketing is today from what it was just three years ago. Looking no further than my desk, I am quite amazed at how my job has changed in just that short time.

Previously, marketing seemed more an art than a science. It stood in contrast to IT, finance, and operations -- the enterprise functions that lived in a more structured and quantifiable reality than marketing.

Back then, the concept of strategic alignment across organizational lines usually seemed limited to the domain of those in the C-suite. They still focus on it to be sure, but now strategic alignment is also a concern of marketing.

Traditionally, the consumer packaged-goods industry was the leading on in which management engaged marketing in enterprise-wide alignment. It's not surprising considering the nature of the CPG business, and that focus on alignment became known as brand management. As Phil Kotlerattests in this short video, good brand management rests squarely on the shoulders of strategic alignment. The idea is not simply to communicate a brand promise, but to also fulfill that promise with well orchestrated execution and delivery.

What has changed? Now the world is increasingly lived online. The advent of social media has also tipped the scales of business communications decidedly in favor of the consumer. Therefore, customer-centricity is not merely a concern for soap makers and cereal purveyors -- it's essential for all businesses. As a result, brand-management approaches that depend on internal alignment are key to marketing success across industries. Alignment increasingly entails marketing and IT, given the online nature of our digital world.

More than ever, great marketing is about spot-on execution that delivers what's promised.

It follows then that it is not only important to align across departments, but also to align withinthe marketing department through marketing-operations management. It's no longer optional -- marketing-operations management is critical to planning and executing marketing that grows your business. When you can integrate marketing-operations management with marketing automationadaptive customer-experience management, social media analytics and marketing optimization, then you have your hands on all the major levers that engage your market and grow your business in ways that are structured and quantifiably effective.

Marketing operations management enables success, because you’ll achieve greater consistency, efficiency, and effectiveness by automating and integrating marketing processes and workflows. Key components of this process include marketing-strategy development and planning, asset creation, campaign execution, and post-campaign analysis and reporting.

With the right approach to marketing-operations management, you can plan and develop marketing programs and workflows based on corporate initiatives, and then deliver confidently at a tactical level with consistent messaging, collateral, and execution methods. If you add budgetary views to that operating model, you achieve fiscal control while enabling collaborative planning, allocation, and program execution.

In a nutshell, that's how marketing-operations management supports strategic alignment. For more details, you might be interested in downloading this whitepaper, "Integrating Marketing Operations: How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals."
Written By John Balla

DealerNet Services


Subject: The Importance Of Influencing Pre-Market Consumers On Social Marketing
(Posted on Aug 10, 2013 at 06:29PM ) Tags:
63 percent of car buyers have an initial brand in mind before they begin researching their purchase. (Source: Google/think)

Why should you care about this stat that has to do with a category in which you likely do not compete?

Great question.

You should care because what this demonstrates – check that, proves – is that consumers’ brand preference and purchase intent is being influenced in the pre-market stage of their purchase path. That is, they are making critical decisions that will influence their purchases even before they are thinking about making a purchase.

Powerful stuff.

So, what does this have to do with social media and content marketing?

Another great question.

Well, this has a lot to do with it actually. Social media and content marketing affords us the opportunity to forge relationships with consumers at every stage of the purchase cycle – pre-market, in-market and post-market.

By finding ways to develop relationships with consumers before they are thinking about making a purchase – in the pre-market phase – we can influence brand preference, land our businesses within consumers’ initial consideration set, and dramatically increase the chances of making a sale to consumers when they are ready to make a purchase, or when they are in-market.

How can you do this?

That’s right, probably the best question yet.

There are actually a number of ways that you can do this, and a number of things to bear in mind when doing so.

Here are a few thoughts for how you can develop relationships with pre-market consumers that work toward influencing their purchase decision in your favour:

Provide value that is contextually relevant

I write about the importance of providing true value to your audience on social media a fair bit, but it is absolutely imperative when we’re talking about influencing pre-market consumers. The value and relevance of your content is what is going to attract them to your brand even before they’re thinking about making a purchase. Depending on your strategy it can also build credibility, establish trust, sway perceptions, and more.

When developing your content strategy for connecting with pre-market consumers, the content they view as being valuable may be different that what in-market or post-market consumers see as being valuable. They aren’t yet invested in your business or brand, and they might not even be thinking about your category at this point! This can dramatically affect the content you should consider producing, though it should always retain relevance to your value proposition.

Don’t pitch them

This is pretty simple, but don’t bother pitching to pre-market consumers. Don’t try to sell to them. They’re not shopping, so you shouldn’t be selling. Just think about how annoying it is when a salesperson approaches you and is pushy when you’re just browsing, or accompanying a friend with their purchase.

Avoid turning pre-market consumers off of your business or brand by laying off the pitch until your consumers have indicated they’re ready for it.

Invest, be patient and be confident

What I’m talking about here is no flash in a pan solution to selling like crazy on social media. This is an approach that will take time, and the value of which will be more apparent in the long run.

Invest in connecting with pre-market consumers today so that you can sell them not tomorrow, but six months from now, or a year or two from now.

This approach will yield returns, but they won’t be the immediately apparent returns of cutting prices, or holding a BOGO event. Be patient and confident in your strategy and you’ll see the benefits in due course.

_

This approach of targeting pre-market consumers is not intended to work for every business. If consumers in your business’ category go through a short purchase cycle, or purchases are made by impulse, then there may not even be such thing as traditional pre-market consumers in your category.

However, if purchase cycles are sufficiently long, and the financial payoff of converting social media activity to a sale is high, then I strongly recommend you start thinking about your social media and content marketing activity to pre-marketing consumers as an amortizing investment.

How do you target pre-market consumers? How do you get people interested in your business even if they’re not looking to make a purchase? Have you had any success attracting people to your brand even if they’re not considering making a purchase?
Written By 
Matthew Peneycad

DealeNet Services

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