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Subject: Semantic SEO The Guide For Small Business
(Posted on Aug 23, 2013 at 06:51AM ) Tags:
One Big Broadcast Staying on the cutting edge to keep you on the cutting edge:
 

Is your website and small business ready for the future of the Search Engines, in particular Google? 


You maybe heard the terms semantic web or search which also are giving birth to a new type of website and content optimization called Semantic SEO. The way the web is evolving is very clear that we already living in that framework, and very soon the way we go about optimizing our Internet properties will change, and after the Google I/O, where the company introduced us to Google Now is very clear that we need to be ready to take our online marketing efforts to a new level, a level that involves:

  • Engagement.
  • Quality.
  • Diversity.
  • Virality.
  • Time-sensitiveness.
  • Clearness.

Yes, your content needs to be engaging, it have to deliver high value, needs to have several formats, needs to be spreadable through social, it needs to be time sensitive, and it needs to be understood by Google and other search platforms.

Below I put together a video, infographics, and resources to help you understand and be ready for this new evolutionary.


1. Hangout On Air Replay: Semantic Search And The Future


In this great video presentation you get a 50+ minutes full of excellent content by my good friend and SEO strategist +David Amerland ... the event was hosted by my wonderful partner +Yifat Cohen also check here site GPlusGoToGal.com where she share the live feed.

Also don't forget to pre-order his book "Google Semantic Search" which will help you stay ahead of your competition.

CONTINUED CLICK HERE






Subject: Blogging- Become A Social Media Destination Resort
(Posted on Aug 14, 2013 at 05:40AM ) Tags:

If you are not hosting a blog on your website start one. If you are not posting relevant information and blogs to draw in potential customers do it.
 

Bring the traffic to you and become a destination resort for updates and information so you can reap the benefits and attention that this personal form of content marketing is commanding.


Blogging is like having your own newsreel that provides a direct channel of communication between you and your potential customers.

 

When you communicate with and encourage people to get to know you as well as your business (A name and a face they can related to), your relationship with them becomes more personal and makes you more credible.


Since starting the blog on my Company website traffic has shot up over 2800 percent per month and people are spending time there. Also on our Facebook Page for our Foundation, Funlicoma Foundation, by just finding and posting interesting articles on different subjects draws hundreds of readers per week.


This astounding increase led me to do some research on how blogs ranked in terms of overall Content Marketing.


I found that Studies show that over two thirds of consumers will spend the time to read content on a subject they’re interested in. And blogs and articles that contain images get 94% more views.

 

Blog content is one of the benchmarks by which success in Social Media is tracked. Blogging can also improve your search ranking. Based on a Wishpond Infographic put out this year, companies that blog have 434% more indexed pages and see 55% more traffic to their sites.

 

Blogging is a main component of content marketing and provides many benefits– including increased traffic and visibility and SEO optimization. A company blog is also an effective form of inbound marketing.

 

Blogging is highly beneficial when it comes to improving your social presence. In fact, according to Wishbone, interesting content is one of the top three reasons consumers follow brands on social media.

 

Blogging is cost effective with time being the only real cost. Make your Social presence today and become a part of this social phenomenon mainstream and become a Social Media Destination Resort and you will have customers coming to you.

Written by Bill Cosgrove
DealerNet Services

Subject: Is Your Dealership Inside-Out?
(Posted on Aug 12, 2013 at 04:18AM ) Tags:
Which do you think would be more interesting to your customers – that your dealership is #1 in sales or that your dealership has the largest inventory in the region?

Here’s a hint: One is about you, the other is about the customer.  One is inside-out thinking and the other is outside-in.

The differences between the two can be subtle, but simply put, inside-out thinking is when a company or brand talks about things the company cares about. Usually these are business-related topics like industry awards, marketshare growth, new logos, new hires, and so on – the kinds of things that make more sense in a press release than a newspaper circular.

Outside-in thinking is what your customers care about: added locations, extended hours, new inventory, easy financing, pick-up & drop-off services, if you’re first-time buyer friendly, and so on. Outside-in thinking means thinking outside of the box and looking at your vehicles from the buyer’s perspective.

Think of it this way, when you’re inside out, your mouth is moving. When you’re outside in, you’re listening.

Don’t misunderstand; of course you should present a professional and reputable business presence, especially when it comes to high-ticket, long-term purchases. In fact, a little inside-out thinking is good. However, there’s a time and a place for that – a mention will usually do. What you want is to make customers comfortable as early in the process as possible so you get a shot at their business. Outside-in thinking is the surefire way to draw potential buyers to your door.

So, when you’re branding your dealership, no matter if it’s a radio ad, website or even a vehicle description, approach your messaging from your customers’ point of view and use your “outside voice.”
Posted by Anne-Marie Jeffrey

DealerNet Services
Subject: Ten Stats That Will Convince Anyone they need SEO
(Posted on Aug 11, 2013 at 07:49PM ) Tags:
Do you really know how important SEO is?  Seriously, do you really?

You can’t just have a website with cars on it any more. You’ve got to make sure people can see it, which means you’re responsible for link building, citation building, site optimizing, blog writing, and social media work.

That seems like too much work to most dealers, but numbers don’t lie – and these numbers show just how important SEO is for continued success.

The first stat I hit dealers with is that there are 100 billion searches per month on Google1 - that’s 33 million a day. To put it in better perspective, if each person on the planet were able to, they’d have to search on Google 5 times a day, every day.  This at first seems astronomical, but even today I’ve probably used Google 10+ times for non-SEO related searches.  I usually use this stat to illustrate the importance of Google’s market share to dealers.  Frankly, Google rules, and it doesn’t really matter if your small business ranks high on AOL.

The second stat: 89% of consumers use search engines for purchase decisions2 as well as 71% of business purchase decisions are started with a search engine3. I know, I know… That’s two stats, Bryant. I threw these together for a specific reason. It is in fact a ‘double-edged sword’ – regardless of the sector or industry you’re in, both companies and consumers are using search engines to start the buying process.

At this point, I’m usually steering a dealer towards answering the “what does this mean for me?” question.  The next stat I use: of the 30 billion mobile searches a year, 12 billion are local4. It is widely expected that in the near future, local searches will account for over half of all mobile searches annually.  This is where I start hammering in the importance of a mobile site.  If you don’t have one yet, you absolutely need one.

With the fourth stat, I try to hammer home the importance of the mobile site. This is when I tell dealers that 77% of mobile search happens at work or home even though a computer may be accessible5. As strange as this sounds, it happens more often than you’d expect.  Regardless of where I am, even if I’m at my computer,  if I’m looking for driving directions, I use my phone. At home, if I am browsing on the couch, I am using my tablet.  It never occurs to me to jump on the computer in the office, or to pull up the browser on my home desktop for a simple and quick search.

The fifth stat backs up the mobile aspect even more strongly: 46% of mobile web users are unlikely to return to a website they had trouble accessing from their phone and even more are unlikely to recommend the site6. This is succinct enough to illustrate not only the importance of having good mobile content, but a site that’s easy to navigate and isn’t confusing.

The next stat is what I call “the closer” – 55% of purchase-related conversions occur within 1 hour of the initial mobile search7. Simply and strongly put, mobile sites convert at a much higher rate than conventional websites – but if you aren’t doing SEO, no one will find your site… and no one will convert.

The next three stats further illustrate the importance of SEO to dealers: in all searches conducted, 70% of users click on organic results8, that 53% of the organic search clicks go to the first link9, and most importantly, 75% of users never click past the first page10. This is usually when the bell goes off for most dealers. They finally realize that if they  want to get more clicks, they have to rank the highest in the organic results – and that won’t happen without SEO.

Stats even show that organic search leads are more qualified. SEO leads have a 14.6% close rate, while those archaic print or direct mail ads only close at a 1.7% rate11. Pretty crazy – leads from search engines are 8.5 times more likely to close than a standard outbound lead.

Most dealers aware of any of these points until we talk to them, which is why I’m sharing this post. In fact, Search Engine Optimization is still only an industry term that most people outside of marketing probably hasn’t heard.  These numbers are proof – SEO is not only vital to maintaining a brand, it’s absolutely necessary if you want to stay competitive and grow your business.

Written by Bryant Goodall

DealerNet Services


 Stat Sources:
1 Search Engine Land – August 2012 (http://searchengineland.com/google-search-press-129925)
2 Brafton – February 2012 (http://www.brafton.com/news/89-percent-of-consumers-use-search-engines-for-purchase-decisions)
3 Brafton – December 2011 (http://www.brafton.com/news/search-marketing-alert-61-percent-of-business-purchase-decisions-start-with-search)
4 Search Engine Land – April 2012 (http://searchengineland.com/analyst-mobile-to-overtake-pc-for-local-search-by-2015-119148)
5 Search Engine Land – August 2012 (http://searchengineland.com/study-55-percent-of-mobile-search-driven-conversions-happen-in-one-hour-or-less-151432)
6 Gomez – 2011 (http://www.gomez.com/resources/whitepapers/survey-report-what-users-want-from-mobile/)
7 Search Engine Land – August 2012 (http://searchengineland.com/study-55-percent-of-mobile-search-driven-conversions-happen-in-one-hour-or-less-151432)
8 Search Engine Journal – April 2012 (http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/)
9 Search Engine Watch – October 2012 (http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study)
10 Hubspot – May 2011 (http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx)
11 Search Engine Journal – April 2012 (http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/)

- See more at: http://blog.autorevo.com/2013/08/10-seo-stats/#more-3198
Subject: Refresh your marketing - Build a lead generation engine using your website
(Posted on Aug 6, 2013 at 09:57AM ) Tags:
Why should you refresh your website for the purpose of inbound marketing?

  • Because it's cheaper - a lot cheaper - than other marketing 
      (up to 61% cheaper 
    according to research)

  • Because it can be measured - "What, I can measure real ROI on my 
    marketing? You're kidding!" No we're  not.

  • Because it's where you can influence most of your buyers. 
      We are in the "era of the buyer" where 
    the buyer is searching for information  online, all day every day, if you're not 
    there they won't find you. It's that  simple. Over 85% of B2B buyers start their 
    purchasing journey online through  outlets like social media according to research from 
    Forrester
    .

Additionally, digital marketing is evolving at lightning speed, making it difficult for most of us to keep pace, let alone stay ahead of the curve. And,the result of all these advancements is that most marketers are overwhelmed.

Regardless of the rate of change, one indelible fact stands head and shoulders above the rest, it's incredibly important to recognize that simply having a website is not 
enough
.

In today's world, B2B marketers must adapt their website and turn it into an  
inbound marketing lead generation machine. That may seem a lofty goal. 
So, your website will need to wear many hats. A website needs to perform and 
not just  exist
. Your site needs to attract visitors, educate them and  convince them to buy.


In most cases, the traffic you drive to your website from blogs, social media 
sites, as well as organic and paid searches ends up converting into leads or 
sales. Without your website acting as an online "home base," it would be 
difficult to attract new business. This is why having an effective website is 
so  crucial – and why it's so important that it contains powerful key elements 
to  drive more traffic, leads and sales.


Whether you have some experience in inbound marketing and just want to brush 
up your skills or you know you need to evolve your current marketing, take our  
B2B Marketing Health  Check to find out your starting position. "Auditing" where you are now 
is  the first crucial step in building a plan for moving forward.


1) Getting found by your buyers
Let's face it, it's not going to be much of a website if no one visits. 
Therefore, your first mission is to get found online
covering the very top of your inbound  marketing strategy funnel. Building 
inbound links, discovering the secrets to on page SEO 
and how to create effective meta tags  are all essential ingredients. 



2) Investing in good design and usability
Let's assume you're really gaining traction – getting found online. Your next 
focus is to get that traffic to stay and not stray
Remember, you only have one chance to  make a good first impression.


Make sure your website reflects your brand and positions your company as 
trusworthy and credible. Don't underestimate the power of good design, 
including: navigation, fonts, colours, images and branding consistency.


But don't get caught up on the need to "look pretty", and instead focus on 
the functionality of your site. How easy is it for people to find what the are 
looking for? Equally important, is your message blisteringly clear? 
Really? I mean really! Or are you disguising your ability to genuinely help 
your  buyers under layer upon layer of corporate double speak and product 
gobbledygook  about why you are the best game in town?


3) Building content
With the rise of inbound marketing, content has become front and 
centre
 in the minds of marketers.  It is what search engines and 
potential customers are looking for. It's what  drives visitors to your site and 
turns prospects into leads. There is no  disputing that content is king.


However, while search engines are getting smarter and smarter and buyers are 
becoming more and more selective, it is quality content that 
is  king. When it comes down to it, your buyers' reaction to your content will 
be  the ultimate test. Does your content generate leads? Do you have a content 
marketing plan that fuels your lead generation engine? 


4) Converting at each funnel stage
Now that you've increased traffic to your website, it's time to convert prospects to 
leads
. Don't let visitors leave your  website without providing 
them with valuable information or you'll lose the opportunity to nurture 
them
 until they are ready to buy.


Landing pages are one of 
the most important elements of  effective lead generation. Building powerful 
landing pages allows you to direct  your website visitors to targeted 
information, present them with robust calls-to-action and 
capture leads at a much higher  rate.


5) Measuring results
By measuring your inbound 
marketing
 you get to see what is and is  not working and then you 
can change where you invest your precious marketing  time and dollars. Small 
incremental tuning of your inbound marketing engine  produces significant 
overall improvement in the quality of leads on which your  sales team can 
feed.


If your business is struggling to adapt to new marketing strategies or, you 
simply haven't been able to generate a real impact in your chosen market, it may 
be time to conduct a marketing audit.
Subject: How To Set A Budget For Your New Website
(Posted on Aug 6, 2013 at 09:06AM ) Tags:
The truism “You get what you pay for” is as true as true can be when it comes to building a company website. When small firms fail to budget properly, one of these nightmare scenarios is likely to ensue:

  • The site ends up costing two or three times more than expected, causing all-important post-launch marketing activities to be cut back or eliminated.
  • The site ends up having half or a quarter of the desired functionality, rendering it nearly useless.
  • The site ends up as a series of compromises in design, content and functionality, making a mediocre impression on customers and prospects.
The underlying problem, as these three scenarios suggest, is under budgeting — or not budgeting at all. What’s the best way to set a budget and lay the groundwork for a site that meets your expectations?

Step One: Create Site SpecificationsSetting a realistic budget starts with having an idea of what you want the site to do, so let’s start there. Important things to consider include:


  • Design. How much customization do you want? Will a standard WordPress theme suit your needs? Do you need a custom design from the ground up? Something in between? Do you have imagery for your new site, or will photos need to be taken? If so, how many photos (or other imagery such as charts and diagrams) will be needed?
  • Content. How much unique content will your site need? 10 pages? 100 pages? Will it be easy or hard to write? Do you have the ability and bandwidth to write it, or will you need to outsource copywriting? If outsourced, will the writer need to do extensive research to write the copy properly?
  • Functionality. Do you need more than a basic contact form? Do you want to offer downloadable PDFs or other information? Do you want leads from various forms to be tracked? Will you need e-commerce, and if so, what type of payment options? Are there any other functional requirements, such as integration with internal systems or third-party e-commerce sites? Do you want to optimize your site for search engines (SEO)? Will you need W3C or other compliance? Do you want Flash design or a customer portal?
Step Two: Seek ProposalsOnce you have a rough list of desired site specifications, you’re in a position to solicit proposals. A web development agency (or freelancer) will need these inputs from you to provide a reasonable estimate. The proposal might match up precisely to your specs, but more likely, it will have modifications based on practical considerations or the agency’s capabilities. This is OK; often, a developer has ideas that reduce cost and yet meet your needs.

Considering three or four proposals on the initial go-around is best, because you’re apt to see a fairly wide range of prices and approaches.

Step Three: Align Expectations and CostsA likely outcome will be the realization that your desired site costs much more than you expected, but this is OK, because you’re now in a position to have a meaningful review of development options, their real value, and their real cost. The biggest disconnects that are revealed by following this three-step approach include:


  • Design disconnects. Creating images is expensive and time-consuming. Often, firms don’t care about images in the early stages of a project, but later on, when they see boring, text-heavy pages on the test site, they desperately want a lot of customized imagery. Settling for tired stock imagery, the usual Plan B, results in a generic-looking, unimpressive site.
  • Content disconnects. Content is far more expensive and time-consuming to create that most people realize. Firms often assume they can have an employee whip up content at the last minute, and learn too late that’s an impossible task.
  • Functionality disconnects. Firms typically have no idea what pieces of site functionality — some of which were detailed above — actually cost. They become frustrated in mid-project when they ask the developer to “throw in” a little e-commerce and discover it costs $5,000 to do so.
By using initial proposals to set a budget for your site project, you prevent unpleasant surprises down the line. In addition, you’re more likely to find the right developer for your project and create a site that is truly right for your business in terms of overall performance and cost.

Following this plan takes serious upfront strategic thinking and grunt work, but the payoff is big. Pulling a budget out of thin air, or committing your business to a new site without a budget at all, are risky approaches that can drain your bank account and set back your Internet marketing for several years. It’s an unnecessary risk.

Brad Shoor, Contributor

DealerNet Services
Subject: Relying On Organic SEO? Your Losing Customers!
(Posted on Jul 19, 2013 at 05:17PM ) Tags:
Have you noticed that more and more ads have been creeping into Google’s search results over the last few years? The result is that all the actual search results (known as “organic” results) are being pushed further and further down the page. The Problem In the screenshot below you can see the Google Ads highlighted in the red rectangles. This is what the Google results page looks like if I search for “Brisbane mechanic” on a laptop with a screen resolution of 1280×800, which is fairly common for 14″ or 15″ laptops (different screen resolutions will show more or less of the results page). As you can see, only two organic results show on the page without needing to scroll down. The content that shows at the top of the page without having to scroll down is known as being “above the fold“. In the same space there are SIX ads! Not to mention the ads get pride of place at the top of the screen, encouraging more people to click on them.


 
 
If you’re like me you probably ignore the ads and just scroll down to the organic results, or maybe you have a plugin like AdBlock and don’t see any ads at all. So what’s the big problem? The problem is that most web users aren’t that savvy, and many don’t even know that there’s a difference between those first three listings and the rest. Many people are just lazy and will click on the first result they see. Ask your  mother or grandmother to search for something on Google. I bet they click on the ad

For some results there aren’t ANY organic results above the fold. That means everything you see after you search is advertising!



Picture
What Else Can I Do? “I want to rank number 1 on Google” is not a valid digital marketing strategy. Even less so now that the actual organic listings are being pushed so far down the page. The good news is there are so many other things that you can be doing to improve traffic to your website other than “traditional” SEO. Here are some ideas to get you started.

  • Embrace social media. I don’t mean go and post funny cat photos on Facebook. I also don’t mean to go and buy a bunch of fake Facebook likes on Fiverr. I’m talking about actually being social. This gets right to the heart of what social media is about. Do some research and find out where your target market is active online – is it Facebook? Twitter? Pinterest? TripAdvisor? The answer will vary depending on your industry and the demographics of your target market. Once you know where your target market is, go and be social with them! Think about what that means. Is standing on a soap box yelling about your latest products or services “being social”? No! Yet that’s exactly what most companies do on their social media accounts. What you should be doing instead is being helpful, getting involved in conversations and solving people’s problems.
  • Become the authority for information or news on your topic. Seek out and write for relevant publications that may reach your target audience. A good way to do this is to look on websites like SourceBottle for journalists and bloggers that are seeking sources for their articles. Get in contact when they’re looking for something that you can help with, and you’ll often end up in a magazine, newspaper or on a website appearing as the expert on a certain topic, with a link to your website.
  • One of the best ways to get extra exposure and PR is to network with other people in the industry, and with opinion leaders. Do the groundwork and build up these relationships and it will pay off in the longer term. If you need help with networking, I’d highly suggest reading Never Eat Alone by Keith Ferrazzi.
  • Make the most of your existing customers and website traffic by getting them to sign up to regular e-mail newsletters. Once a month or quarter may be enough, depending on your website. Don’t send out updates just for the sake of it. Offer something interesting, insightful, newsworthy and/or funny. This will keep people coming back to your website and keep your brand front-of-mind.
  • Find relevant blogs and comment on them. You’re not commenting for the power of the backlinks, but once again to help build your name as an expert and someone helpful. Be sure to use your name (not your company name) as this will make it much easier for people to relate to you, and you’ll come across as much more genuine and approachable.
  • Go the extra mile for your customers. Word of mouth always has been (and still is) one of the most powerful forms of advertising you can get. Your customers will become advocates for your company (and website)!
  • Branding is super important. Make sure your brand is consistent and easily recalled by customers. A nice clean website design is also important, as bad design can result in visitors clicking the back button straight away. Come up with a great tagline or business name and it will stick in people’s minds much longer. Guess who they’ll think of when they need the product or service that you provide?
These are just a few ideas, and none of them are new. What is important is that while everyone talks about doing these things, hardly anyone actually follows through! The end result of all these actions will be more direct traffic for your website, more income for your business and, ironically enough, better search rankings! All of these points will either directly or indirectly influence your search rankings. So how about spending less time on building crappy links, and more time actually working for your customers?
by Luke Chapman

DealerNet Services

Subject: 4 For Those New To SEO
(Posted on Jul 10, 2013 at 05:45PM ) Tags:
The thing to remember about SEO is that it is long term, so once you’re ready to strap in for the long haul get comfortable because it’s going to be a forever ride. As an SEO professional I want to help site owners navigate the murky and sometimes confusing waters of their SEO campaign, and a big part of that is making sure you’re ready for what’s ahead. I’ve found that getting into the right SEO mindset and knowing what to expect down the road goes a long way in helping you and your website overcome many hurdles and survive for the long haul. Here are 4 pieces of advice for those new to SEO.

Related: Outsource your SEO to an online marketing firm.

1. There is no need to be overwhelmed with information.

A quick search for “SEO blog” in Google tells me that there are 358,000,000 results. That’s probably more SEO knowledge than any one person could possibly know (let alone read) so where is a new to SEO site owner or marketer supposed to start? My advice is to start with the Bing and Google Webmaster Guidelines and official webmaster blogs, then work your way through some of the top SEO sites and blogs like Search Engine Land, ClickZ, and the Moz Blog. These are some of the sites that SEO folks rely on and they are a great source for trusted information.

With so many SEO blogs, professionals, companies, consultants and more out there it is hard to know who to trust/listen to, so high-profile industry sites are a great place to start learning who the “gurus” are. Don’t expect to learn everything there is to know about SEO in one fell swoop either. I’ve been doing this for 13 years and still learn new things almost every day!

2. Focus on building a strong SEO foundation before worrying about the “hot” tactic.

If you wanted to build a pyramid, aside from 10,000 or so slaves to do the heavy lifting, you would start from the bottom and work your way up, right? It’s kind of hard to start with the cap of the pyramid and work your way down. The same holds true for SEO. Focus on getting a strong foundation and worry first about optimizing your website for your visitors and the search engines, creating content that demonstrates your authority, and building up a quality link profile. Don’t fret over the “hot” SEO tactics until you have your feet on solid ground with the basics. Though some tactics may change a lot of the fundamentals of SEO stay true, even in the face of algorithm updates.

Related: Don’t Kill Your Online Marketing with Bad SEO

3. It’s not SEO or social; it’s SEO AND social.

It’s a positive feedback look with SEO, social media marketing and content marketing. The content you create to propel your SEO forward can also be used to fuel your social media marketing and promotion efforts. Great content gets shared, liked, tweeted, posted and so forth on social networking sites, generating social signals which the search engines factor into their ranking algorithm, helping improve your organic SEO presence. The more active you are in social media the more your content gets seen and the more valuable your website becomes in the eyes of the search engines in time.

Related: How Do Small Social Communities Help Your SEO?

4. Slow and steady wins the race (even if it doesn’t feel like it).

I’ve spoken with a lot of site owners that feel like their competition isn’t playing by the rules and yet somehow they are still winning! And sometimes they are right. The search algorithm isn’t perfect and as that old adage goes; when you build a better mousetrap someone creates a smarter mouse. There will always be people taking advantage of the system and exploiting loopholes but in my experience, sooner or later, those people get caught. Your site, your online brand, and the future of your business are not worth the risk that comes with SEO shortcuts. Stick to the rules as best as you can and you’ll earn your organic spot and the traffic that comes with it in time.
By Nick Stamoulis

http://dealernetservicesonline.biz


 

Subject: 4 For Those New To SEO
(Posted on Jul 10, 2013 at 05:44PM ) Tags:
The thing to remember about SEO is that it is long term, so once you’re ready to strap in for the long haul get comfortable because it’s going to be a forever ride. As an SEO professional I want to help site owners navigate the murky and sometimes confusing waters of their SEO campaign, and a big part of that is making sure you’re ready for what’s ahead. I’ve found that getting into the right SEO mindset and knowing what to expect down the road goes a long way in helping you and your website overcome many hurdles and survive for the long haul. Here are 4 pieces of advice for those new to SEO.

Related: Outsource your SEO to an online marketing firm.

1. There is no need to be overwhelmed with information.

A quick search for “SEO blog” in Google tells me that there are 358,000,000 results. That’s probably more SEO knowledge than any one person could possibly know (let alone read) so where is a new to SEO site owner or marketer supposed to start? My advice is to start with the Bing and Google Webmaster Guidelines and official webmaster blogs, then work your way through some of the top SEO sites and blogs like Search Engine Land, ClickZ, and the Moz Blog. These are some of the sites that SEO folks rely on and they are a great source for trusted information.

With so many SEO blogs, professionals, companies, consultants and more out there it is hard to know who to trust/listen to, so high-profile industry sites are a great place to start learning who the “gurus” are. Don’t expect to learn everything there is to know about SEO in one fell swoop either. I’ve been doing this for 13 years and still learn new things almost every day!

2. Focus on building a strong SEO foundation before worrying about the “hot” tactic.

If you wanted to build a pyramid, aside from 10,000 or so slaves to do the heavy lifting, you would start from the bottom and work your way up, right? It’s kind of hard to start with the cap of the pyramid and work your way down. The same holds true for SEO. Focus on getting a strong foundation and worry first about optimizing your website for your visitors and the search engines, creating content that demonstrates your authority, and building up a quality link profile. Don’t fret over the “hot” SEO tactics until you have your feet on solid ground with the basics. Though some tactics may change a lot of the fundamentals of SEO stay true, even in the face of algorithm updates.

Related: Don’t Kill Your Online Marketing with Bad SEO

3. It’s not SEO or social; it’s SEO AND social.

It’s a positive feedback look with SEO, social media marketing and content marketing. The content you create to propel your SEO forward can also be used to fuel your social media marketing and promotion efforts. Great content gets shared, liked, tweeted, posted and so forth on social networking sites, generating social signals which the search engines factor into their ranking algorithm, helping improve your organic SEO presence. The more active you are in social media the more your content gets seen and the more valuable your website becomes in the eyes of the search engines in time.

Related: How Do Small Social Communities Help Your SEO?

4. Slow and steady wins the race (even if it doesn’t feel like it).

I’ve spoken with a lot of site owners that feel like their competition isn’t playing by the rules and yet somehow they are still winning! And sometimes they are right. The search algorithm isn’t perfect and as that old adage goes; when you build a better mousetrap someone creates a smarter mouse. There will always be people taking advantage of the system and exploiting loopholes but in my experience, sooner or later, those people get caught. Your site, your online brand, and the future of your business are not worth the risk that comes with SEO shortcuts. Stick to the rules as best as you can and you’ll earn your organic spot and the traffic that comes with it in time.
By Nick Stamoulis

http://dealernetservicesonline.biz