One Big Broadcast Automotive Blogs - Autospeak-Straight Talk
Showing posts for tag Internet (Back to Index)
Bookmark and Share
Subject: The Social Animals We Humans Are
(Posted on Jul 27, 2013 at 12:33PM ) Tags:
Human beings are social creatures and our lives depend on other humans. We are born unable to care for ourselves. We develop and learn about the world around us through others. Our connections to others are key not only our survival, but also to our happiness and the success of our careers.

And being social creatures comes the need to interact with others to reassure ourselves that we are liked, admired, respected; and noticed.

Then on April, 30th, 1993, it was announced that the World Wide Web would be free to everyone and the rest is history. Since then, the introduction of social network sites such as MySpace, Facebook, Twitter and even AOL in the beginning, to name a few, has transformed the way we communicate.

Along with the Internet Social media will probably go down as one of the major influencers of every generation since the Baby Boom generation and take its place as one of the wonders of modern time.

Between 2000 and 2002 the number of users on the internet grew a staggering 566.4% Nowhere else nor at any time in history has there been a forum even close to the scale of the World Wide Web.

June 30, 2012

World Regions

( 2012 Est.)

Internet Users
Dec. 31, 2000

Internet Users
Latest Data

(% Population)


Users %
of Table





15.6 %

3,606.7 %

7.0 %





27.5 %

841.9 %

44.8 %





63.2 %

393.4 %

21.5 %

Middle East




40.2 %

2,639.9 %

3.7 %

North America




78.6 %

153.3 %

11.4 %

Latin America / Caribbean




42.9 %

1,310.8 %

10.6 %

Oceania / Australia




67.6 %

218.7 %

1.0 %





34.3 %

566.4 %

100.0 %

With all this connectivity we are now being faced with the loss of our privacy being subjected to Government agencies and even Employers spying on us and collecting information. By putting it all out there for everyone to see one should expect and understand that they are relinquishing their right to privacy to a large extent.

We use all this technology to interact with friends and family, to get the latest news and entertainment, and to research things we want to know about. It was only a matter of time before business saw the opportunities that Social Media offered.

Business saw the opportunity that getting involved with social Media would open up a huge potential resource. Social Media presented Business with ways to reach people in ways that were never possible with other forms of media. It allowed them to put a face to their business and to identify them in new ways.
But this new social medium also comes with risks that if they are not socially responsible in their advertising and communications or have any kind of misstep the consequences could be very costly.

It is all boils down to how you use it to your advantage or disadvantage. We are influenced by, and we are able to influence, people who we know as well as people we never met. We need to look at what social networks hold our interests and decided if the people we are interacting with are the people we want shaping our lives and careers.

We can influence others and gain recognition by posting blogs, getting involved in discussions, participate in forums and even help people by being a tutor online at a language site or any of the many sites available on the World wide Web.
Social interaction can open doors to job or other opportunities. You can meet like-minded people and have discussions with people who can give you new perspectives. The possibilities for whatever we are looking for or want to accomplish socially are limitless.

In the end, we need to take responsibility for how we act socially on the internet because in the end the internet as a social whole will make the final judgment on how it reacts to, responds to and accepts to what it is being disseminated.
Written By Bill Cosgrove

DealerNet Services

Subject: Meet Helpouts, Goolge's Secret Project That Turns Hangouts Into A Commerce Platform
(Posted on Jul 26, 2013 at 07:23AM ) Tags:
While its roots lie in search, today, Google wears many hats. From self-driving cars and wearable technology to social networking and mobile operating systems, there are few industries where the search and advertising giant has yet to make its presence felt. Lately, however, Google’s expansion has taken a noticeable tack in a more singular direction: e-commerce.

With the outsized success Amazon and eBay have had building online marketplaces that seek to remove the barriers around buying and selling on the web, it was only a matter of time before Google decided to pull its chair up to the e-commerce table. Today, TechCrunch has learned via a tipster that Google has quietly been pursuing its marketplace ambitions under the auspices of a new platform that leverages its increasingly powerful cloud services to power live, real-time commerce.

The product, which has reportedly been named “Helpouts” and is currently being tested internally in Mountain View, will take shape as a marketplace that enables individuals and small and large businesses to buy and sell services via live video. With the capacity to connect merchants and consumers on both an immediate and scheduled basis, according to our tipster, the platform will allow sellers to create their own profiles and take advantage of reputation management, scheduling and payment features, while offering robust search and discovery tools for consumers.


As its live video infrastructure is increasingly becoming the unifying backend for its expanding roster of real-time products, Google’s new marketplace will leverage Hangouts to deliver services via live video. To that end, the platform will also come integrated with what could end up being a handful of Google products, particularly its young virtual wallet and payment service, Google Wallet.

From what we’ve heard, Google began internal testing of the product in late June, but may be at least a month away from a public release.

In the meantime, from what we can gather from leaked mockups of Helpouts, the platform seems reminiscent of eBay’s recent efforts to expand its own marketplace with the launch of Secretguru, its concierge-style platform that allows merchants to offer a range of services directly to consumers — from business mentoring to beauty tips.


Part of the reason Amazon has sprinted out to such a commanding lead in the e-commerce market is its growing network of fulfillment centers and distribution warehouses, which allow it to produce that magic, online retail bullet of low prices, convenience and speedy delivery. Without a fulfillment network, Google’s own local shopping ambitions seem to be taking a different shape. With Helpouts, Google, like eBay appears to be leaning into the territory of collaborative consumption marketplaces like, say, Zaarly, TaskRabbit and Live Ninja.

According to our source, Helpouts, like these startups before it, will cover a range of categories, including computers, education, food, health, hobbies and repair. One can then imagine services on Helpouts ranging from health consultations and fitness classes to appliance repair support and cooking lessons.

Google has also apparently partnered with a number of brands during internal testing, including One Medical Group, Sears, Weight Watchers and Alliance Frances, for example. At launch, the platform will also reportedly include an array of individual merchants and instructors as well, from yoga gurus to fitness teachers — all of whom will be able to offer both free and paid services to consumers via Helpouts.

According to our sources, with Helpouts, Google is looking to remove some of the barriers that have traditionally stood in the way of the seamless delivery of live services. For example, using Helpouts, a Spanish tutor from Argentina could offer language training to students in Japan, while a Yoga instructor in New York would be able to provide classes to a stay-at-home mom in Wyoming and an appliance repair shop could walk a customer through fixing a broken fan in their laptop — with an Internet connection being the only requirement.

Under the new, “One Google” Era, the company has begun to prioritize a greater collaboration or interrelationship between its products. With Helpouts, one could also imagine how the platform can act as a logical extension of Google’s core search and ads business. For example, customers could connect to retailers and manufacturers to get recommendations and advice on product purchases — or receive guidance on how to set up their products.

This could work to shore up a nagging gap for Google: When it comes to product searches, people no longer turn to Google. It’s all about Amazon. It also wouldn’t be a stretch to imagine Helpouts connecting to YouTube to offer video or lesson playback or integrating with Google’s nerd glasses.


Of course, as with any Google product launch, life could be getting a little bit tougher for its smaller (and startup-y) competitors. There is a long list of businesses that either parallel or would directly compete with some part of Helpouts, whether it be LiveNinja, PowWow (which is, believe it or not, founded by a former Googler), Live Moka, InstaEdu, Shmoop and, perhaps less directly, platforms like Angie’s List, Udemy, Skillshare, TaskRabbit, CreativeLive and Curious. Though, admittedly, some of these overlap more than others. When it comes to big data or resources that can be thrown into curating a service offering like this, startups are bringing a knife to a gun fight. Firstly, there’s plenty of room for a more polished, higher-quality product in this space and, secondly, Google has video tech that’s already been widely adopted by individuals and businesses. Not to mention, most startups can’t hold a candle to Google’s marketing machine.

Furthermore, according to our sources, Google has been building Helpouts in complete secrecy — well, until now — and few employees at the company were initially aware of the product, which has been developed by a team of two dozen engineers over the past year. Other than that, details are hazy. Perhaps Sergey and his secretive Google X unit are responsible. Only time will tell.


 When it comes to big data or resources that can be thrown into curating a service offering like this, startups are bringing a knife to a gun fight. Firstly, there’s plenty of room for a more polished, higher-quality product in this space and, secondly, Google has video tech that’s already been widely adopted by individuals and businesses. Not to mention, most startups can’t hold a candle to Google’s marketing machine.

Furthermore, according to our sources, Google has been building Helpouts in complete secrecy — well, until now — and few employees at the company were initially aware of the product, which has been developed by a team of two dozen engineers over the past year. Other than that, details are hazy. Perhaps Sergey and his secretive Google X unit are responsible. Only time will tell.

In the meantime, some may be wondering, if Helpouts is destined for YouTube (or at least HangOuts)-level adoption, or whether this is more of an experiment and it will just end up suffering the same fate as Reader or the geek-adored Wave. It’s not totally clear just how much marketing spend Google is going to dish out or whether it intends for this to have mass-appeal, but based on what we’re seeing, I would lean towards the affirmative.

Furthermore, while the type and date of the product’s rollout remain unclear, we’ve heard from sources that Helpouts was recently the subject of a company-wide meeting, which suggests that at least a few Googlers are taking this seriously.

Stay tuned for more.

By Rip Empson
DealerNet Services

Subject: The 3 Keys To Social Influence
(Posted on Jul 24, 2013 at 06:07AM ) Tags:

This is an interview I did with Klout for their Klout Stars series, where they ask “influencers” about their background in social media. 1. How did you get started in social media? I was originally a political consultant, helping manage campaigns for Governor, U.S. Senate, and President. I moved out of that industry into digital marketing in 1994. Since then, I’ve owned several companies in the online marketing world, including an award-winning agency that I sold in 2005. In 2008, I started Convince & Convert to help corporations and other agencies strip away the hype and successfully integrate social media.

I love social because it’s the perfect combination of online marketing and retail politics. You’re trying to win hearts and minds one at a time, or a few at a time using stories and humanization, but you’re using digital techniques to do so, rather than salacious 30-second ads and cheesy direct mail.

I started my Convince & Convert blog to create a place that straddles the line between social media theory and social media execution, while always trying to show how social is an ingredient, not the whole entree. Same thing for The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
the book I wrote with Amber Naslund. It’s not a book about doing social media, it’s a book about how companies can BE social.

2. What’s your strategy for the content you produce and share on social media?
My mom and stepdad were both high school teachers, as was my grandmother. Education (and tequila) runs through my veins. I see my role as that of a translator and coach, taking important social media principles and explaining them in a practical way to people who are very smart marketers and businesspeople, but not necessarily social media practitioners day-to-day. With my blog, my Twitter feed, my twice-weekly email newsletter, and other vehicles, I try to curate what matters and add a heavy dose of my own interpretation and advice.

3. What advice do you have for someone who wants to take their social media influence and presence to the next level?
Three things to remember:

First, it’s a paradox, but the more you “sell” the less you sell. You earn the right to promote in social, you can’t buy it. The difference between helping and selling is just two letters, but those letters mean everything. Find a way to genuinely help other people via social media, and it will come back to you five-fold eventually.

Second, realize that social media happens fast, but success is accrued very slowly. If you think you’re going to be able to get involved in social media and have massive influence in two months, you’re kidding yourself (unless you’re a celeb, in which case your influence just needs to be unlocked, preferably from aboard a yacht).

Third, there is NO shortcut. People invariably try to game the system, to increase their Klout score by doing this or doing that. I’m fortunate enough to have interacted with a lot of people who are (at least according to Klout score) considered influential in social media. And the only thing that is universal among them is that they worked extremely hard to make it happen. I firmly believe that just about anyone can make social media work for them, but you have to love it and you have to put in the time.

By Jay Bear

DealerNet Services
Subject: We're All Responsible For Creating A Better Internet
(Posted on Jul 20, 2013 at 07:48PM ) Tags:
Brands, companies, and individuals -- I think it’s time for some real-talk about content and social media. Gary Vaynerchuk recently gave an interview about his decision to employ a full-time stalker (a.k.a “content person”) to chronicle, translate, and transcribe his every movement and remark into micro-content for various social media.

While I respect Vaynerchuk’s incredible success and agree with his sentiment that micro-content and content in general is incredibly important to the future of business, I question whether encouraging brands and companies to develop this type of content is really what leaders in the social world should be doing.

This massively successful Slideshare presentation speaks to the already overwhelming amount of useless content we experience on a day to day basis. It states that “the single greatest threat to content marketing is content marketing.” The deluge of shoddy, slapped-together content and micro-content that content shops, farms, and agencies are churning out in an attempt to keep up with the growing desire for more and more media is actually what is making us (the collective number of people “listening”) numb to content of quality.

I’m beginning to notice a “content double-take,” where readers are so glazed over scrolling through endless LOLcat updates and tweets about food that they almost (or sadly, sometime do) miss an incredibly important piece of content and have to scroll back to it after the few seconds it takes to sink in.

For instance how many reading actually know what’s happening in Turkey? Or that ExactTarget was acquired by Salesforce for billions of dollars? Or any equally important, business-specific update. I am totally guilty of this “double-take” predisposition and I’ve often missed opportunities to learn, grow as a consumer of content, and be informed about important, bottom-line impacting events. I’ve missed the chance to provide immense value to my community because of precisely the type of content Vaynerchuk is championing.

Do we, the brands and companies with the resources to develop consistent streams of content, want to build a culture of “fast food consumerism” around content and social media? Do we want to actively encourage QWERTY-vomit instead of meaningful, thoughtful insights that could actually benefit another human? Do we want to say without words that “fast and easy” holds more value than “thoughtful and creative?” Should the leading voices in this space really be creating and supporting this type of content?

I don’t think so.

We, as a collective, should be focusing on creating a smarter, more beneficial internet -- for everyone. Web media and the internet’s immense index of knowledge is fundamentally changing the way we learn and communicate across the world. It is the unspoken responsibility of those creating and pushing content (especially from high places) to not muck that up! A recent survey shows that 67.5% of professionals use social media to find and consume content for professional reasons every single day, and this percentage will only grow as more people around the world get connected to social networks.

It is our responsibility to do more, be better, and produce higher-quality resources than we did yesterday. People all over the world are looking to us, as leaders, for inspiration, guidance, and insight -- that they could follow in our footsteps and also be more than the sum of their parts. Failing to recognize this, or recognizing this fact and choosing to ignore it for the “easier” path, is negligent, insular, and selfish.

You may be saying to yourself “well, all that idealistic ‘we can make the world better’ sentiment is nice and all, but I really just care about my bottom line.” I respect your position as a business person but, unfortunately, the point that value and insight should be driving your content development still stands (see above, where 67.5% of professionals use social media to find and consume professional content every day). Diluting the landscape with meaningless drivel produces a more complex, chaotic content landscape that will actually make people pay attention to you less, which, at the end of the day, is the opposite of what we (as brands and business) want.

Let’s be real. More likely than not, if you are reading this, you are not in that top “1-5%,” which means you already have to go above and beyond to be heard through the noise on social media and the web in general. Do you really want to make this more difficult for yourself? Do you want to become a monotonous voice of constant, meaningless communication in a sea of identical monotonous voices or do you really want your message to shine and drive significant impact? Consider this: a recent poll of professionals on the platform presented data that one piece of high-quality content had brought in over $50,000 on average over the lifetime of that content.

A more organized and valuable internet benefits the world, our brands, and our future leaders for the long tail -- not just the short-term vision of the “top 1-5% of executives and social media personalities.” Random updates from the days of these top 1-5% won’t spark creativity or innovation -- the absolutely priceless insight and perspective which the positions of this top 1-5% afford them is what will inspire and help create the leaders of tomorrow. Brands and personalities should be known for who they are, what they stand for, and what they are best at -- not who can create the biggest firehose of social media data.

Who am I to say these things? No one, just a humble content person with a bigger vision for social media and content than tweets with no vowels. Someone who was inspired to do this work because of the incredible insights and sincerity I saw from the brands and online personalities that catapulted social media to its position in the ecosystem of the internet today.

I ask you, brands, companies, and individuals as a peer and fellow creator -- do you want to be remembered because you had amazing, beautiful, insightful things to give to the world or do you want to be remembered because you just wouldn’t shut up? The choice is yours.
ByClair Byrd
DealerNet Services
Subject: Mary Meeker’s Famed 2013 internet trends: all the slides plus highlights
(Posted on Jul 10, 2013 at 08:02PM ) Tags:
The waiting is over. For the second year in a row, Mary Meeker is unveiling her now famed Internet Trends report at the D11conference.

Meeker, the Kleiner Perkins Caufield & Byers partner, highlights growth of Internet usage and other activities on mobile devices and updates that now infamous gap between mobile internet usage and mobile monetization.

But there are many new additions. Among them are the rise of wearable tech as perhaps the next big tech cycle of the coming decade and a look at how Americans’ online sharing habits compare to the rest of the world.

Here’s Meeker’s full presentation: Follow This Link

DealerNet Services

Subject: The two words Bill Gates doesn't want you to hear...
(Posted on Jul 10, 2013 at 07:41PM ) Tags:
                    Watch This Powerful Video (See Link Below)

They spooked the Microsoft founder into early retirement. Now they're going to bring down his empire.

Take the investment advice or not this powerful video puts into perspective the evolving revolution that is upon us now.

On October 30, 2005, something incredible happened...

In Redmond, Washington, one of the world's richest -- and most powerful -- businessmen sent an urgent memo to his top engineers and most-trusted managers.

It sounded the alarm that a very disruptive technological revolution was about to wash over the entire world -- forever changing the way we get information and do business.

It also warned this would wipe out the $250 billion business empire he'd spent his life building.

Meanwhile, a few hundred miles south, on the banks of the Columbia River, a mysterious outfit known only as "Design LLC" quietly constructed two massive, windowless warehouses.

This mammoth undertaking was code-named "Project 2," and the International Herald Tribune described the towering monolithic structures as "looming like an information-age nuclear plant."

I realize this may sound like something out of a Tom Clancy novel, but I think you'll want to bear with me, because...The Two Words..........Video

By Bill Cosgrove
DealerNet Services