One Big Broadcast Automotive Blogs - Autospeak-Straight Talk
Showing posts for tag Ecommerce (Back to Index)
Bookmark and Share
Pages: 1234 | Next >
Subject: Semantic SEO The Guide For Small Business
(Posted on Aug 23, 2013 at 06:51AM ) Tags:
One Big Broadcast Staying on the cutting edge to keep you on the cutting edge:

Is your website and small business ready for the future of the Search Engines, in particular Google? 

You maybe heard the terms semantic web or search which also are giving birth to a new type of website and content optimization called Semantic SEO. The way the web is evolving is very clear that we already living in that framework, and very soon the way we go about optimizing our Internet properties will change, and after the Google I/O, where the company introduced us to Google Now is very clear that we need to be ready to take our online marketing efforts to a new level, a level that involves:

  • Engagement.
  • Quality.
  • Diversity.
  • Virality.
  • Time-sensitiveness.
  • Clearness.

Yes, your content needs to be engaging, it have to deliver high value, needs to have several formats, needs to be spreadable through social, it needs to be time sensitive, and it needs to be understood by Google and other search platforms.

Below I put together a video, infographics, and resources to help you understand and be ready for this new evolutionary.

1. Hangout On Air Replay: Semantic Search And The Future

In this great video presentation you get a 50+ minutes full of excellent content by my good friend and SEO strategist +David Amerland ... the event was hosted by my wonderful partner +Yifat Cohen also check here site where she share the live feed.

Also don't forget to pre-order his book "Google Semantic Search" which will help you stay ahead of your competition.


Subject: The Second Largest Search Engine [Infographic]
(Posted on Aug 18, 2013 at 04:24AM ) Tags:
All the milestones YouTube achieved in less than a decade has made it the world’s second largest search engine, and a key platform for online video marketing and advertising.

The online video sharing service, developed by a trio of former PayPal employees in February 2005, now allows users to upload, watch, and share videos to each other and to other websites, such as Facebook.

At present, the headquarters of YouTube is in San Bruno, California. It shows an extensive array of video content generated by users though HTML5 and AdobeFlash Video technologies. The typical uploaded contents are a movie and TV clips, music videos, video blogs, educational videos, and original videos.

YouTube was established by three former employees of e-commerce firm PayPal: Chad Hurley, Steve Chen, and Jawed Karim. Reports say Hurley and Chen coined the idea for YouTube in the early part of 2005, after they had a hard time to share videos taken from a dinner party at the San Francisco apartment of Chen.

Karim was not at the party and even denied it happened. Karim said the motivation to create YouTube was because of the 2004 Super Bowl incident, wherein the breast of Janet Jackson accidentally slipped in her performance on stage. He had a hard time to look for a video clip of the event online. He said this led to the idea of an online video sharing service. However, Hurley and Chen said the original development plan was to build a video version of Hot or Not, an online dating service.

Nearly all of the videos uploaded on the website are by individuals, even though YouTube partners, such as BBC, CBS, Hulu, Vevo, and other major organizations, provide their own videos on the site.

YouTube does not require users to register before they can watch videos, but the advantage for members is their unlimited number of video uploads. In addition, videos deemed potentially invasive or disturbing are accessible only to registered users 18 years old and above.

In 2006, Google bought YouTube for $1.65 billion and the company now functions as a subsidiary of the online advertising and search engine giant.

In November 2011, Google integrated its social networking site Google+ with YouTube and its web browser Google Chrome. The move allowed YouTube videos to be watched directly from Google+. A month after that, YouTube launched its new user interface, with video channels shown at the center of the homepage, the same way social networks present their news feed. In addition, a new version of the YouTube logo was used with a darker red color.

The title for the most viewed YouTube video is held by the music video of South Korean singer PSY with his song “Gangnam Style.” It was uploaded on July 2012 and surpassed the leading videos at the time to be the first YouTube video with 1 billion views on December 2012.

To highlight its achievements and statistics, Mushroom Networks has packed the most recent information about YouTube in an infographic.

By Francis Rey Balolong

DealerNet Services

Subject: The Five Types Of Social Media Complainers [Infographic]
(Posted on Aug 18, 2013 at 03:27AM ) Tags:
Social media plays a critical role in protecting both brand equity and customer loyalty. More and more consumers are using social media to interact with brands; yet most customer complaints, questions, and comments remain unanswered by those brands.

This infographic identifies five different types of complainers and how you can help them.
By Blue

DealerNet Services

Subject: Mobile Devices Accounting For Almost One-Third of Online Conversations Across Major Verticles
(Posted on Aug 17, 2013 at 05:56PM ) Tags:
A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31% of said conversions took place on a mobile device. The study, conducted by AOL in conjunction with the University of Virginia School of Engineering and Applied Sciences (SEAS), also finds that 65% of mobile conversions took place on a tablet.

While Android and iOS devices each accounted for roughly 50% share of smartphone conversions, the iPad was the dominant tablet device, at 85% of conversions.

The proportion of conversions taking place on a mobile device has grown by 28% over the past year, according to the researchers.

Telecom appears to be the most heavily influenced vertical of the 4, with 37% of new plan and device purchases coming from a mobile device. Next up was retail, with 35% of purchases occurring on a smartphone or tablet. Auto (22%; referring to finding a local dealer, requesting more information, configuring a car, and travel) and travel (20%; referring to booking a hotel, flight, or car reservation) were relatively less influenced.

Consumers are now spending one-quarter of their digital time at home on their tablets or mobile phones, according to the study, and three-quarters of the mobile ad impressions tracked were viewed inside the home. While the researchers note that this “runs counter to the prevailing wisdom” that most mobile device use occurs outside the home, that view has been debunked several times, as discussed here.

About the Data: The data is based on 500 billion impressions served by AOL Networks during portions of 2012 and 2013.
by MarketingCharts staff

DealerNet Services
Subject: Why Social Integration? The World Is Changing-Everything is connected
(Posted on Aug 16, 2013 at 08:20AM ) Tags:
Everything IS Connected: 
The world is changing. Marketing is no longer defined by lip-service promotions. Instead consumers are flocking to the Internet, seeking information about their favorite brands and products. They want the immediacy of networking; they want the ease of web site posts; they want instant communication. 
And they’re willing to give their loyalties (as well as their dollars) to companies that offer these things through social integration.

 Social Integration and Business: Connected 
Social integration is the process of linking media forms to the Internet. It’s meant to increase a brand’s reputation, as well as subtly promote specific products or events.
It’s also connected to the way individuals shop. 
Consumers are now spending their time--and their money--online. They’re seeking out company web sites, utilizing social media as a way to learn and buy. It’s estimated that:
71% of users rely on online information for all of their purchasing.
79% of users seek out company social accounts (like Facebook or Twitter) to receive updates and incentives.
81% of active social media users favor companies and products found in their networks.
70% of active social media users do the majority of their shopping online.
The statistics are startling--if only because they can no longer be ignored. 
Social integration is linked to consumer awareness. Companies that embrace networking, blogging and more become part of an ever-expanding circle of accounts. They are connected directly to the demographics they need, bringing traffic to their sites and sparking profits every quarter.
A business that isn’t integrated is a business that’s losing money. One Big Broadcast helps to earn those dollars back.

 Social Integration: What One Big Broadcast Offers 

One Big Broadcast is a social media platform developed with propietary technology. It delivers complete social integration through techniques like:
Scheduled Content
IMGY Galleries
Private Communities
Company Profiles
SEO-focused Blogging
And More
The purpose of these tools is to fully embrace the power of social media. Relevant content is offered to networks and engines, dominating searches. Niche marketing, along with mobile options, attracts targeted audiences. A site is fully connected to the Internet... and that allows it to be fully connected to users.
One Big Broadcast pushes brands to the forefront of social media, integrating them into the consciousness--and posting preferences--of consumers. Its cloud-powered console brings companies and clients together. 
And this is essential.
Contact One Big Broadcast today to discover the media connection.

DealerNet Services
Subject: The Future Of Advertising: "Pay Per Gaze" Is Just The Beginning
(Posted on Aug 16, 2013 at 06:39AM ) Tags:
Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system.

Dubbed "pay-per-gaze," the content would charge advertisers for the number of times someone literally looked at their ad. The concept is buried pages deep in a patent for a "gaze tracking technique ... implemented with a head-mounted gaze-tracking device that communicates with a server."

SEE ALSO: New Patent Hints at 'Pay-Per-Gaze' Advertising for Google Glass

It would likely make money hand over fist, and is clearly the main future-focused impetus for the patent. But it's far from the only one.

What is this head-mounted gaze-tracking device of which they speak? "Eyeglasses including side-arms that engage ears of the user, a nose bridge that engages a nose of the user, and lenses through which the user views the external scenes, wherein the scene images are captured in real-time," says the patent. It never uses the word Google Glass — but if someone can explain to me the difference between that device description and Google Glass, I'd love to hear it.

So to recap: the world's largest search engine was just granted a patent for the most sticky form of advertising possible — ads that literally flash in front of your eyes. Google gets paid when it can ascertain that your pupils pointed in that direction, and for how long. And all of this on the device it is currently seeding among the influencers of the tech community.

In other words, Google Glass is going to bring a whole new meaning to "made you look."

Phase Two: Pay-Per-EmotionNow it's Google, so they're likely to be smart and subtle about it. It'll start by offering an extra layer of reality-augmented ads when you're looking at specific Glass-friendly billboards. Hey, it was obviously an ad, and you looked at it, so you must be interested.

You know advertisers will pay for this sort of high-tech gimmick as an add-on to their campaign; it's an easy way to look hip and gain media coverage without spending all that much on the test-bed target audience.

At this point, depending on the reaction to phase one, local advertisers may get interested. You may start to see menus pop up in restaurant windows, and the restaurant pays if your eyes linger over a given menu item.

Either way, this is all just a prelude to phase two, in which the Google Glass camera will intensify its gaze on you.

Phase two, as described in the patent, will be pay-per-emotion. If the ad can make your eyes dilate — say, a picture of a particularly delicious slice of pizza in a restaurant window, or a racy Gap ad — the advertiser pays more.

"Pupil dilation can be correlated with emotional states, (e.g., surprise, interest, etc.)," the patent helpfully reminds us. And it's simplicity itself for a camera that's tracking your gaze to track the size of the gazing subject's eyes.

The Far Future of AdvertisingThis is exactly the sort of thing that made William Gibson quit writing science fiction. We seem to be entering an era where tastemakers are willingly accepting augmented advertising that is flashed on their eyeballs by the world's most technically advanced multinational. That's more cyberpunk than most cyberpunk.

So let's get ahead of the game and speculate in even more outlandish sci-fi ways that are already technically feasible. If Google Glass advertising is smart and successful enough, if it gently overcomes the creepiness factor with the glories of convenience, what next?

Well, we already have prototype devices that can read and translate your electromagnetic brainwaves, believe it or not; you can literally think instructions to them. You can be as precise as thinking of a particular number or letter, and the device can read them; this was shown in experiments as early as 2000.

SEE ALSO: Are Brain Waves and Heartbeats the Future of Passwords? [VIDEO]

The first time I tried one, in 2009 — the Epoc by Emotiv — it was a helmet-sized thing with plastic tendrils plugged into a PC. Within two years, such prototypes were the size of a headband and worked with your smartphone; after all, they're just readers of electromagnetic activity. I have no doubt Google Glass version 3.0 could do this with spectacle frames pressed to your temples.

The ultimate implementation of this for advertising, marketing and sales? Here's what occurred to me 13 years ago when I first read about those mind-reading number-and-letter experiments:just wait until credit card companies get hold of this. You'll be thinking your account numbers at advertising in no time.

SEE ALSO: Brain-Scanning Headphones Match Songs to Your Mood

Think about it, no pun intended. If you were really hungry, really wanted that pizza, and could order it automatically by simply by looking at it and thinking your credit card number, why wouldn't you?

This is where we really go down the rabbit hole of the future. Because if you only have to think your number at a picture, do checkouts vanish? Does every store become an automat?

Will people want to carry hefty shopping bags, or simply look at displays to have whatever they like overnighted to their homes? Will the malls of the future start to look like art galleries?

Is there ever going to be a technological line beyond which advertising won't go? Leave your predictions in the comments.

By Chris Taylor

DealerNet Services

Subject: Should You Invest In Free Givaways?
(Posted on Aug 13, 2013 at 09:17AM ) Tags:
So how smart is it for small businesses to invest in giveaways especially when their profits are already wafer thin and they’re struggling with their marketing strategies? The answer is of course yes! Giveaways are a worthwhile investment and go a long way in not only building better relationships with your existing customers but also comes in handy in making new clients.

Almost all small businesses are heavily dependent on their returning customers which constitute their 80% sales. Following are some of the reasons which make free giveaways a worthwhile investment for small businesses.

Customer retention

Customer retention is of utmost importance for wholesale suppliers since their business largely depends on a few big clients. In an industry where clients are hard to come by, wholesale traders must do whatever it takes to retain their existing customers since, as mentioned earlier, they are their primary source of revenue. Giveaways go a long way in showing just how much you value your special customers. Customers too in return feel the obligation of staying committed in their dealings with you and do not look for other suppliers.

Building better relationships

There is no better way of building trust and developing stronger relationships with your customers than via free giveaways. They are the best possible way to appreciate your valued clients and show them just how much they mean to you. Giving presents as such is a good practice and should be a norm because it literally spells out just how much the customer means to the company.

Free marketing

Before you give anything away, you should make sure that all of your giveaways bear the logo of your company. Giveaways with company logos and trademarks offer long lasting, cheap marketing for both your business and your product as well.

If, as an example, you have given away a paperweight to your client, you can be sure that it would do more than just weigh papers down! A desk, office accessory that your client puts on his office table is there for everybody he meets, greets in his office. So in that sense, you are not only reaching out to your client only but also to those who are your client is reaching out to.

Because of these and many other reasons, I believe this season every small business must invest in free giveaways.
Written by Robert.

DealerNet Services
Subject: Social Media: The Most Economical Yet effective Marketing Tool
(Posted on Aug 13, 2013 at 07:48AM ) Tags:
We all know that social media is huge today. People just can’t live without sharing what they feel or displaying what they wear. It’s all sociology from one perspective but it can also mean marketing to a few from another perspective. It is a common fact that where there is sugar there will be the bees. Similarly whenever there are huge concentrations of people, the marketer and advertisers are always there to make use of such situations and struggling to sell products or gain a good brand reputation.

Customer retention is by far the most effective way through which a business may gain prosperity and customer retention could only be possible when the people are repeatedly reminded of a brand or a shop or by simply infusing in them a desire to feel the need of anything which the company might be selling. With the advent of social media or to be more precise, when the social networking became the life of the people around the globe, viewership at a specific portal started increasing. Since all that a good TV channel needs is ratings to attract advertisers, here at social networking websites all was already set. People are frequently logging in and out of websites like Facebook, uploading pictures to get comments and statuses to tell their friends what they are going through.

The high concentration of people gathering around the social networking websites provides the traders with the cheapest form of marketing possible. The best part is that the add is displayed on various places and even if the user ignores the advertisement the people around the user may notice the availability of a new item at a some celebrated store and might hasten to buy it before someone else from the community buys. The desire to stand unique among the rest is experienced by everyone and it is this very desire which the traders may cash even when they are trading for wholesale products.

It is an open secret that nearly everyone uses Facebook, Twitter, LinkedIn, Instagram etc. these days. People even prefer to buy cell phones supporting applications which may lead them straight and in as less time as possible to their cyber wall where they post all their statuses or tweets or whatever they want to post. So naturally potential customers are always there looking for ways and means to get a better bargain in the market, searching for some better way to defeat that big competitor who usually gets all the customers due to his high quality yet economical products. Here is where the wholesale traders can actually seal a good deal and earn major profits if only they can post their advertisement, which is always facilitated by such websites.

Social media has by far, revolutionized marketing in every way imaginable. Advertising in now cheaper, effective and result oriented and many businesses are gaining the upper hand in the markets just by a little but careful investment on the social media. What people need to do is to concentrate on social media for advertising their products as compared to getting involved in other expensive, less effective means of advertising.
Written by Robert.
DealerNet Services
Subject: Is Your Dealership Inside-Out?
(Posted on Aug 12, 2013 at 04:18AM ) Tags:
Which do you think would be more interesting to your customers – that your dealership is #1 in sales or that your dealership has the largest inventory in the region?

Here’s a hint: One is about you, the other is about the customer.  One is inside-out thinking and the other is outside-in.

The differences between the two can be subtle, but simply put, inside-out thinking is when a company or brand talks about things the company cares about. Usually these are business-related topics like industry awards, marketshare growth, new logos, new hires, and so on – the kinds of things that make more sense in a press release than a newspaper circular.

Outside-in thinking is what your customers care about: added locations, extended hours, new inventory, easy financing, pick-up & drop-off services, if you’re first-time buyer friendly, and so on. Outside-in thinking means thinking outside of the box and looking at your vehicles from the buyer’s perspective.

Think of it this way, when you’re inside out, your mouth is moving. When you’re outside in, you’re listening.

Don’t misunderstand; of course you should present a professional and reputable business presence, especially when it comes to high-ticket, long-term purchases. In fact, a little inside-out thinking is good. However, there’s a time and a place for that – a mention will usually do. What you want is to make customers comfortable as early in the process as possible so you get a shot at their business. Outside-in thinking is the surefire way to draw potential buyers to your door.

So, when you’re branding your dealership, no matter if it’s a radio ad, website or even a vehicle description, approach your messaging from your customers’ point of view and use your “outside voice.”
Posted by Anne-Marie Jeffrey

DealerNet Services
Subject: Marketing Operations Management & Strategic Alignment
(Posted on Aug 11, 2013 at 04:38PM ) Tags:
Every once in a while I stop for a moment and consider just how radically different marketing is today from what it was just three years ago. Looking no further than my desk, I am quite amazed at how my job has changed in just that short time.

Previously, marketing seemed more an art than a science. It stood in contrast to IT, finance, and operations -- the enterprise functions that lived in a more structured and quantifiable reality than marketing.

Back then, the concept of strategic alignment across organizational lines usually seemed limited to the domain of those in the C-suite. They still focus on it to be sure, but now strategic alignment is also a concern of marketing.

Traditionally, the consumer packaged-goods industry was the leading on in which management engaged marketing in enterprise-wide alignment. It's not surprising considering the nature of the CPG business, and that focus on alignment became known as brand management. As Phil Kotlerattests in this short video, good brand management rests squarely on the shoulders of strategic alignment. The idea is not simply to communicate a brand promise, but to also fulfill that promise with well orchestrated execution and delivery.

What has changed? Now the world is increasingly lived online. The advent of social media has also tipped the scales of business communications decidedly in favor of the consumer. Therefore, customer-centricity is not merely a concern for soap makers and cereal purveyors -- it's essential for all businesses. As a result, brand-management approaches that depend on internal alignment are key to marketing success across industries. Alignment increasingly entails marketing and IT, given the online nature of our digital world.

More than ever, great marketing is about spot-on execution that delivers what's promised.

It follows then that it is not only important to align across departments, but also to align withinthe marketing department through marketing-operations management. It's no longer optional -- marketing-operations management is critical to planning and executing marketing that grows your business. When you can integrate marketing-operations management with marketing automationadaptive customer-experience management, social media analytics and marketing optimization, then you have your hands on all the major levers that engage your market and grow your business in ways that are structured and quantifiably effective.

Marketing operations management enables success, because you’ll achieve greater consistency, efficiency, and effectiveness by automating and integrating marketing processes and workflows. Key components of this process include marketing-strategy development and planning, asset creation, campaign execution, and post-campaign analysis and reporting.

With the right approach to marketing-operations management, you can plan and develop marketing programs and workflows based on corporate initiatives, and then deliver confidently at a tactical level with consistent messaging, collateral, and execution methods. If you add budgetary views to that operating model, you achieve fiscal control while enabling collaborative planning, allocation, and program execution.

In a nutshell, that's how marketing-operations management supports strategic alignment. For more details, you might be interested in downloading this whitepaper, "Integrating Marketing Operations: How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals."
Written By John Balla

DealerNet Services

Pages: 1234 | Next >