One Big Broadcast Automotive Blogs - Autospeak-Straight Talk
Bookmark and Share
Pages: 1234567891011 | Next >

DETROIT — General Motors will soon give more car buyers the option of avoiding dealership showrooms with its new Shop-Click-Drive program. Expected to roll out nationally by the end of the year, the option allows customers of participating GM dealerships to purchase or lease a vehicle online.

The program was piloted in Michigan in early 2013 and is currently available at about 100 participating dealerships in Alabama, Arizona, Minnesota, North Dakota, Oklahoma, South Carolina and Wisconsin. Ryndee Carney, company spokesperson, said the program should be available to GM’s entire dealer network by the end of the year.

Customers who visit a dealership website are prompted to “Create Your Deal” after selecting their vehicle of choice. Participating dealers must offer a concierge service to allow customers to test drive and potentially take delivery of a vehicle.

The announcement comes at the height of Tesla Motors’ legal battles with car dealer associations and legislators in various states over its direct-to-consumer business model. Dealers have argued that Tesla’s retail strategy, which allows consumers to buy directly from the carmaker online, violates state franchise laws.

“It’s completely different than Tesla, because the customers are buying the vehicles from dealers, not buying them from the OEM, not buying them from General Motors,” Carney said. “So the vehicle sales transaction must be completed by the dealership; the dealer controls how the application works on his or her dealership website, so it’s compliant with franchise laws.

“Just as they are today, they’re buying the vehicles directly from a dealer,” Carney added. “They’re just able to do more of the transaction online if that’s how they want to interact with the dealer.”

A Tesla spokesperson declined to comment on this article.

Although the focus is to help consumers complete more of the transaction online, Carney says only 500 out of the 900 transactions registered during the testing phase were completed online. 

“It’s a big-ticket item, and I just think they feel more comfortable having a personal relationship with their neighborhood dealer when they make a purchase that large, but research cumbersomely does show us — especially among Millennials who are more comfortable purchasing anything online — they prefer to do more business online,” Carney noted. “So this is just another option to try and enable dealers to be able to either reach new customers who may not be visiting their dealerships or to satisfy the increasing number of customers who want to do more online.”

By Stephanie Forshee

Subject: Semantic SEO The Guide For Small Business
(Posted on Aug 23, 2013 at 06:51AM ) Tags:
One Big Broadcast Staying on the cutting edge to keep you on the cutting edge:
 

Is your website and small business ready for the future of the Search Engines, in particular Google? 


You maybe heard the terms semantic web or search which also are giving birth to a new type of website and content optimization called Semantic SEO. The way the web is evolving is very clear that we already living in that framework, and very soon the way we go about optimizing our Internet properties will change, and after the Google I/O, where the company introduced us to Google Now is very clear that we need to be ready to take our online marketing efforts to a new level, a level that involves:

  • Engagement.
  • Quality.
  • Diversity.
  • Virality.
  • Time-sensitiveness.
  • Clearness.

Yes, your content needs to be engaging, it have to deliver high value, needs to have several formats, needs to be spreadable through social, it needs to be time sensitive, and it needs to be understood by Google and other search platforms.

Below I put together a video, infographics, and resources to help you understand and be ready for this new evolutionary.


1. Hangout On Air Replay: Semantic Search And The Future


In this great video presentation you get a 50+ minutes full of excellent content by my good friend and SEO strategist +David Amerland ... the event was hosted by my wonderful partner +Yifat Cohen also check here site GPlusGoToGal.com where she share the live feed.

Also don't forget to pre-order his book "Google Semantic Search" which will help you stay ahead of your competition.

CONTINUED CLICK HERE






Subject: Infographic: The Demographics of Social Media Users
(Posted on Aug 22, 2013 at 08:26PM )

Understanding the demographics of social media users is critical to effective, well-targeted social media marketing.

Luckily, a new infographic from DocStoc and the Pew Research Center is bestowing on marketers today a wealth of invaluable information that marketers can use.

From Pinterest’s primary appeal to rural residents, to Instagram’s resounding appeal to urban residents and 18-29 year olds, it’s all here.

To learn more about the demographics driving today’s top social networks, check out the visual shared below.
By Michael

DealerNet Services

Subject: Boomers Dive Into Social Media
(Posted on Aug 21, 2013 at 06:30PM ) Tags:
They may be the last age group to join in, but you can no longer say that baby boomers and seniors aren’t embracing technology.
In the past four years, the percentage of people age 65 and older who say they use social-networking sites tripled to 43%, from 13% in 2009, according to a recent survey by thePew Research Center.

And 60% of 50- to 64-year-olds said they are on a social-networking site, according to the survey, which asked 1,895 adult Internet users about their online practices.

Those figures still pale in comparison to younger Americans: 89% of people aged 18 to 29 said they use social-networking sites, as did 78% of 30- to 49-year-olds.


And it’s not as though the survey’s findings reveal an obsession for social-media among older folks. Yes, a good portion of mature Americans are online and they’re using Facebook—but that’s about it in terms of social media.

“To the extent that people in that 65-and-up group are using social-networking sites, almost all of them use Facebook. Very, very few of them use something in addition to that,” said Aaron Smith, a senior researcher at Pew Research Center and a co-author of the report.

They’re joining in greater numbers “for the same reasons everyone else is getting on it,” Smith said. “Connections to the people they care about, whether those are family members or other loved ones, as well as to people who share similar interests, similar hobbies.”

The embrace of social media often is driven by one’s friends and family joining.

“Generally, when we ask people why they don’t go online or why they don’t have a cellphone, it’s a perceived lack of relevance. That idea that, ‘this is a waste of time, there’s nothing here of value to me,’” Smith said (he added that, for some others, there might be financial or physical limitations).

“That’s particularly true for people who have lived perfectly happy, successful and fulfilling lives for decades without a lot of this stuff,” he said.

The question posed to survey respondents was: “Do you ever use the Internet to use a social-networking site like Facebook, LinkedIn or Google Plus?” (In previous iterations of the 8-year-old survey, the question included MySpace and Friendster. Remember those?)

The survey also found that Twitter is not yet a go-to site among older folks. The survey found that just 5% of people aged 65 and up said they use Twitter, as did 13% of 50- to 64-year-olds, 17% of 30- to 49-year-olds and 30% of 18- to 29-year-olds.

Job seeker? Facebook alone won’t cut it

If you’re a boomer job seeker, using Facebook is not enough to overcome some employers’ perception that older workers are not tech savvy.

Abby Kohut, a career consultant and author, said she urges job seekers to demonstrate that they’re up-to-date on technology.
By Andrea Coombes

DealerNet Services
Subject: Does Early Adoption Of Brands Lead to Advocacy or Boredom
(Posted on Aug 21, 2013 at 10:30AM ) Tags:

The internet is now able to reach a broader and younger audience than the high street ever was, with 69% of people aged between 12 and 17 reported to have a computer, many of whom will be strongly influenced by the rippling effect of their friends on social media.

The latest Mobile Youth report revealed that 50% of young people recommend a brand because they have had a positive experience with it, and that 88% of all positive recommendations for a brand are generated by fans who make up 10% of the brand's customers.

Young people have such a grasp of technology that it's natural to them – it's a gateway to exploring their interests and sharing their lives. So they're brand-aware and tech-literate, but how do you stay cool today with a young person whose trends and tastes are so fickle? Having helped companies do this for over 20 years, here are my top five tips for better engaging the youth of today.

1 It's all about big data and small data

The more people use the internet, the more brands can potentially learn about the activity of their consumers – and the more they can tailor their offer to suit them. When it comes to brands, it's all about big data and small data: being able to gather as much data as possible and filter it in such a way that the information becomes meaningful and valuable, so that we can learn from interactions with our customers and make improvements in the ways we service them.

We need to use this data to create an age-appropriate online presence. Just as data feeds a more bespoke marketing approach, you need to break your targeting at different levels. Many classify tweens and teens in one large cluster, but there is a lot of emotional, social and physical growing in these years. What is right for an 11-year-old girl is different from that for a 13-year-old boy.

2 Be in association with…

Celebrities set the pace for staying on top of the latest fashions. Brands piggyback on these fashionistas to get to the consumer and convince them they, too, can get the look. Use them to boost your brand's youth appeal.

But, if you don't have easy access to Lady GaGa, take a brand of the moment to achieve the same effect. Your brand might be a massive juggernaut in terms of size and market share, but has lost its coolness. Link with another brand to bring it back. This is how the brand licensing market has got so powerful and you only have to look at brand associations for festivals such as Coachella (H&M, Heineken, Red Bull and Fruttare) to see how cool associations can sell products.

3 Create the right digital channels but also look at offline

As James Withey, head of brand insight at Precise, says: "Make everyday online encounters entertaining for kids. So the launch of a new quirky toy in a cereal box might be more successful in generating online word-of-mouth mentions than major product launches or ad campaigns."

If you want to reach out to a younger audience, you need to remember that they are still kids at heart and as such give them something entertaining to do, such as creating their own online avatar, which they can use to try out their own fashion tastes and share with their friends.

4 Move your brand with your core customer base

If your customer base is 13 years old and you find it is becoming younger, create a brand extension aimed at older teens that allows you to keep your existing customer base but gives those who might be tiring of it a new dimension to be interested in.

We all know Mark Zuckerberg and fellow students created Facebook as a social network for them while at Harvard. The latest statistics claim that there are now 1.06 billion monthly users, which means that, far from a communication medium for young people, it has become a mainstream tool for those wanting to communicate. In fact, 65% of Facebook users are over 35. However, where Facebook has been clever is by introducing instant messaging, which young people are more likely to use.

5 Give young people a voice and make sure it matters

Brands that really listen to their customers tend to be the ones their customers want to buy from. Social media means people are used to having a voice and using it from a young age. They are used to airing their opinions not only to their friends, but their friends' friends and all their followers. They expect those opinions to be taken seriously and are often happy to have their opinions out in the air to be debated and discussed.

Brands that ask for and use these opinions –which flavour of Walkers Crisps to launch or what name to choose for the latest X Factor band, for example – are the ones that bring discussion out of the brand arena and make customers brand ambassadors.

Early adoption means we need to be more savvy as brand guardians. As our target audiences become more sophisticated at a younger age, we need to stay one step ahead of them, understanding what they like and don't like and what they interact with.

Written byMax Eaglen

DealerNet Services

Subject: A Business Owner's Guide To Better Lead Generation in 3 Steps
(Posted on Aug 19, 2013 at 10:46AM ) Tags:
The way your buyer's purchase and your competitors are going to market is changing rapidly and fundamentally. Many business owners are finding their tried and trusted lead generation techniques and tactics are failing to yield sufficient results.

But knowing you need to change and knowing how to change and specifically how MUCH to change sits at the heart of the challenge.

Understanding the buyer's journey lies at the centre of good lead generation practices. Marketers should allow the journey their buyers go on...


  • from uninterested and unaware in their products or services, 
  • to defining their problems and their need,
  • to expressing interest in your solutions,
  • to purchasing and becoming a loyal customer
...to inform every action, every campaign, and every piece of content.

Funnel maths - Measuring Your Lead Generation EffectivenessTraditionally, one of the major issues business owners face is not being able to measure the financial return on their marketing investments. There was no way to gauge the real impact on revenue of say, print advertising or direct mail. Even knowing some data, such as email open rates isn't sufficient to understand the dollar return on that particular marketing investment.

However, a new era is upon us. An era where “Smart Marketers”, armed with the right tools, have the ability to calculate real marketing ROI. We refer to this as "knowing your funnel maths.”

Say you have 1000 visitors to your website in a given month (ie the top of the funnel). You target those visitors and turn them into leads by providing content that best suits their needs. Of those initial 1000 visitors, 50 of them become leads and enter your lead nururing campiagn (middle of the funnel). Of these 50 leads, 8  of them become sales ready leads, of which 2 of them become customers (bottom of the funnel.) The two delas are worth $5000  in new revenue to your business.

Smart lead generation is knowing the "leakage rate" of each stage in their funnel(how many propects you lose along the way) knowing the lag time from first engagement with prospects to the time they become a loyal customer. Armed with this valuable information, together with their current and planned revenue goals and average selling price,organisations can model their lead generation funnel accordingly.

Why is this important? Because it means business owners and their marketers now know the velocity they need to run their funnel to meet their revenue goals.

They know how many visitors and contacts they need at the top of the funnel in order to drive revenue at the bottom of the funnel. Now that's smart!

Employ a digital, inbound marketing methodologyEmploying a lead generation strategy using digital or inbound marketing strategy saves business owners time and money. On average an inbound lead is 62% cheaper than an outbound generated lead.

Good inbound marketing attracts buyers to your site via carefully selected tactics that highlight the problems and challenges your buyers are facing in their business. Nurturing those leads using relevant targeted messages further deepens the engagement.

Now, instead of your sales team caught up cold calling or email spamming, they can establish and develop a credible and trustworthy relationship with buyers who are educated and motivated.

But perhaps the single biggest benefit of an inbound marketing approach is the ability to measure your lead generation funnel at every step of the process and then adapt your approach and retest to evaluate the success of the change. This incremental, iterative, adaptive approach yields much better and faster returns.

Use content to nurture your leadsNow we now know that people commence online searches and visit websites for a solution to a problem. What’s the most effective way to engage? Provide content such as an eBook, current industry trends or a more technical whitepaper. Nurture your lead through their buying process. If your prospect is “sitting on the fence” provide more relevant information such as product demonstrations, free trials and video testimonials to enhance your reliability whilst educating and informing buyers too.

According to Hubspot here's how your offer types change as the buying process progresses.

 

Picture
Posted by Joe Fell
By focusing on these three key elements:

  • Your funnel maths
  • Inbound marketing
  • Content that speaks to buyers
Business owners will be well on the way to revitalising their lead generation activities and providing the right volume and quality of leads to sales. If you would like to read more about this topic please feel free to download this complimentary ebook
Posted by Joe Fell

DealerNet Services

Subject: The Second Largest Search Engine [Infographic]
(Posted on Aug 18, 2013 at 04:24AM ) Tags:
All the milestones YouTube achieved in less than a decade has made it the world’s second largest search engine, and a key platform for online video marketing and advertising.

The online video sharing service, developed by a trio of former PayPal employees in February 2005, now allows users to upload, watch, and share videos to each other and to other websites, such as Facebook.


At present, the headquarters of YouTube is in San Bruno, California. It shows an extensive array of video content generated by users though HTML5 and AdobeFlash Video technologies. The typical uploaded contents are a movie and TV clips, music videos, video blogs, educational videos, and original videos.

YouTube was established by three former employees of e-commerce firm PayPal: Chad Hurley, Steve Chen, and Jawed Karim. Reports say Hurley and Chen coined the idea for YouTube in the early part of 2005, after they had a hard time to share videos taken from a dinner party at the San Francisco apartment of Chen.

Karim was not at the party and even denied it happened. Karim said the motivation to create YouTube was because of the 2004 Super Bowl incident, wherein the breast of Janet Jackson accidentally slipped in her performance on stage. He had a hard time to look for a video clip of the event online. He said this led to the idea of an online video sharing service. However, Hurley and Chen said the original development plan was to build a video version of Hot or Not, an online dating service.

Nearly all of the videos uploaded on the website are by individuals, even though YouTube partners, such as BBC, CBS, Hulu, Vevo, and other major organizations, provide their own videos on the site.

YouTube does not require users to register before they can watch videos, but the advantage for members is their unlimited number of video uploads. In addition, videos deemed potentially invasive or disturbing are accessible only to registered users 18 years old and above.

In 2006, Google bought YouTube for $1.65 billion and the company now functions as a subsidiary of the online advertising and search engine giant.

In November 2011, Google integrated its social networking site Google+ with YouTube and its web browser Google Chrome. The move allowed YouTube videos to be watched directly from Google+. A month after that, YouTube launched its new user interface, with video channels shown at the center of the homepage, the same way social networks present their news feed. In addition, a new version of the YouTube logo was used with a darker red color.

The title for the most viewed YouTube video is held by the music video of South Korean singer PSY with his song “Gangnam Style.” It was uploaded on July 2012 and surpassed the leading videos at the time to be the first YouTube video with 1 billion views on December 2012.

To highlight its achievements and statistics, Mushroom Networks has packed the most recent information about YouTube in an infographic.

By Francis Rey Balolong

DealerNet Services



Subject: The Five Types Of Social Media Complainers [Infographic]
(Posted on Aug 18, 2013 at 03:27AM ) Tags:
Social media plays a critical role in protecting both brand equity and customer loyalty. More and more consumers are using social media to interact with brands; yet most customer complaints, questions, and comments remain unanswered by those brands.

This infographic identifies five different types of complainers and how you can help them.
By Blue

DealerNet Services


Subject: Mobile Devices Accounting For Almost One-Third of Online Conversations Across Major Verticles
(Posted on Aug 17, 2013 at 05:56PM ) Tags:
A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31% of said conversions took place on a mobile device. The study, conducted by AOL in conjunction with the University of Virginia School of Engineering and Applied Sciences (SEAS), also finds that 65% of mobile conversions took place on a tablet.

While Android and iOS devices each accounted for roughly 50% share of smartphone conversions, the iPad was the dominant tablet device, at 85% of conversions.

The proportion of conversions taking place on a mobile device has grown by 28% over the past year, according to the researchers.

Telecom appears to be the most heavily influenced vertical of the 4, with 37% of new plan and device purchases coming from a mobile device. Next up was retail, with 35% of purchases occurring on a smartphone or tablet. Auto (22%; referring to finding a local dealer, requesting more information, configuring a car, and travel) and travel (20%; referring to booking a hotel, flight, or car reservation) were relatively less influenced.

Consumers are now spending one-quarter of their digital time at home on their tablets or mobile phones, according to the study, and three-quarters of the mobile ad impressions tracked were viewed inside the home. While the researchers note that this “runs counter to the prevailing wisdom” that most mobile device use occurs outside the home, that view has been debunked several times, as discussed here.

About the Data: The data is based on 500 billion impressions served by AOL Networks during portions of 2012 and 2013.
by MarketingCharts staff

DealerNet Services
Subject: Pew: Social Networking Usage By Age
(Posted on Aug 16, 2013 at 12:08PM ) Tags:
The Pew Internet and American Life Project has released a study that looks at the usage of social networking by age group.

This isn’t the first time this kind of study has been done but this one has two things going for it. The first is that it is current. The second is that it comes from Pew, which we have found to be one of the truly unbiased research outfits in the market. Current and not being spun as some kind of PR is appealing to us.

First, a look at overall use of social networking by age.
Picture
 
With 72% of overall Internet users using social networking sites it appears as if social media has truly arrived. But to whom? As one might guess, the younger the age the greater the saturation of social media use. But the spike in use of older age groups is interesting for sure. As marketers it’s critical to not assume that social media is just for the youngsters. That’s a mistake that no marketer should make these days.

Now let’s take a look at Twitter.

 
Picture
by FRANK REED
Overall adoption seems low at 18% but considering the nature of Twitter, how it works and the ‘learning curve’ around it it may have a lower ceiling just by its very nature. Of course, with Twitter supposedly driving so much news these days that is a little scary since not everyone is using it to report and gather data so the potential for elitism is high. That gets compounded further with the bulk of Twitter users falling into the 18-29 age range.

Once again, is this data shocking? Not at all but it’s important to grasp who is using social networking so that it may be applied appropriately by marketers and others who are looking to reach specific groups with their message.

Were you surprised by these numbers? If so, what make you look twice? If not, what do you make of the findings?
By Frank Reed

DealerNet Services
Pages: 1234567891011 | Next >